Senior Product Marketing Manager

About the role: We’re looking for a Senior Product Marketing Manager to join our Market Strategy team and help shape how we position and bring our platform to market. In this strategic, cross-functional role, you’ll partner closely with Product, Sales, Marketing, and Customer Success to drive differentiated messaging, lead go-to-market initiatives, and support growth across the business. What you’ll be doing: Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas. Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates. Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator. Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap. Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate. Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead. What you’ll need: Location: Remote, with a preference for candidates based on the East Coast. Occasional travel required for team offsites and industry conferences (2–3x per year) Proven Track Record: 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics — experience targeting retail and commerce organizations is a plus. You have a knack for managing multiple high-priority projects in a fast-paced environment. Storytelling Chops: You have deep empathy for customers and are able to adapt how you communicate to best reach and engage your audience— both technical and non-technical. AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do. Communication Skills: A proven ability to build strong relationships across a diverse set of global stakeholders. Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done. Curiosity: You are genuinely interested in customers and technology - and want to learn more about both. You learn the details of how our products work, the daily challenges customers have, and dive deep to become an expert. About us: Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction. The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including: Great Place to Work Certification (2021, 2022, 2023, 2024, 2025 ) Fortune’s Best Workplaces in NYC (2022, 2023, 2024 and 2025 ) Forbes Cloud 100 (2021, 2022,