Account Based Marketing (ABM) Manager

About GlossGenius GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees. About the Role GlossGenius is building its upmarket motion and the ABM function is at the center of it. As ABM Manager, you'll own the strategy, messaging, campaigns, and channel mix that turn target accounts into customers. This isn't a role where you inherit a defined program and optimize it. You'll build the motion from scratch, which means making calls on account selection, messaging, and channel mix without a lot of guardrails. The expectation around AI is real here. We're not looking for someone who uses AI tools to move faster — we're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy. You will report to the Lead, Upmarket Growth. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays. What You'll Do Architect the ABM strategy end-to-end inclusive of account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage Track MQL pacing, pipeline contribution, and activation rates by segment Run structured A/B tests, build a learning agenda, and translate results into strategic decisions Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics What We're Looking For 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals and can speak to how that changed the output of the motion, not just the speed of executing it Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff Benefits & Perks Competitive health & dental insurance options, effective on your first day of employment Flexible PTO In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources Annual stipend for professional development and co