Senior Manager, Brand Marketing

About GlossGenius GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees. About the Role GlossGenius is scaling its brand presence at a moment when the category itself is being redefined, and this role sits at the center of that. As Senior Manager of Brand Marketing, you'll own two things: the strategy for scaling top-of-funnel channels, and the integrated campaigns that align with our biggest strategic initiatives. That means identifying high-leverage channels, taking them from pilot to predictable revenue driver, and building the measurement frameworks that prove their impact — while ensuring every campaign bet the company makes flows from the first impression through to a closed deal. You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays. What You'll Do Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top-of-funnel bets don't stop at awareness Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across channels including offline and broad-reach tactics Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment decisions with data Brief, iterate with, and push the Creative and Brand teams toward breakthrough work that authentically represents GlossGenius to the service business owners we're trying to reach What We're Looking For 6+ years of integrated brand marketing experience at high-growth companies, with a track record of scaling top-of-funnel channels and connecting brand awareness to measurable pipeline and revenue impact You have already built AI-powered workflows that changed how a brand or marketing function operates, with a clear point of view on which tools and systems produce meaningfully better output rather than just faster output Proven experience owning high-ambiguity initiatives from scratch, with a track record of making calls on channel strategy and investment without waiting for the path to be fully defined Deep expertise in at least two to three top-of-funnel channels such as podcast advertising, OOH, CTV, influencer partnerships, or experiential, with experience taking channels from test to scale Experience building and implementing measurement frameworks for offline or broad-reach channels, including incrementality testing and lift studies Comfortable shifting between hands-on execution and high-level strategic decision-making depending on what the work requires Experience bringing AI products to market or differentiating them in a crowded landscape is a plus, as is prior experience at companies that scaled from $20M to $500M ARR Benefits & Perks Competitive health & dental insurance options, effective on your first day of employment Flexible PTO In-office lunch twice per week for NYC and SF employees, plus late night dinner stip