Generative Engine Optimization (GEO) Manager

About Teleport Don't wait for the future of infrastructure. Be part of it. Teleport is the AI Infrastructure Identity Company. We're solving one of the hardest problems in security: giving every human, machine, workload, and AI agent a cryptographically secured identity, improving engineering velocity while maintaining security. We make trusted computing simple. This gives you the freedom, power, and autonomy to build and innovate with confidence. Remote-first and globally distributed, we work with companies like Nasdaq, IBM, and Elastic to secure infrastructure for an AI world. ABOUT THE ROLE This is a high-impact role for someone who can build and operate a system connecting message, content, distribution, retrieval, and measurement. You will partner across Corporate Marketing (Web), Demand Generation, and Product Marketing to drive predictable gains in AI-driven discovery, and you will own the framework that makes those gains measurable. This role is ideal for someone who has adapted modern SEO practice into the AI era and understands how LLMs retrieve, synthesize, and represent information. Experience working on products in the cybersecurity, cloud, DevOps, or identity space is a strong plus. WHAT YOU'LL DO - Define and run a repeatable GEO measurement framework across priority queries and personas, tracking Inclusion Rate, Narrative Fidelity, and Generative Share of Voice - Maintain prompt and query libraries and a testing cadence across LLM surfaces - Evaluate how Teleport is retrieved and described in AI outputs, identify coverage and framing gaps, and translate findings into prioritized, testable actions - Monitor the technical architecture of our martech stack for GEO opportunities and blockers, and eliminate the speed bumps that interfere with GEO effectiveness - Partner with Corporate Marketing on site structure, clarity, and referenceable content for retrievability - Partner with Product Marketing to reinforce precise, durable concepts across product language and documentation, and to increase citation-quality assets in owned channels - Partner with Demand Generation to align distribution to high-value narratives and extend GEO-optimized content into channels that influence retrieval - Identify and prioritize high-authority sources influencing LLM outputs, and expand Teleport’s presence across third-party publications, structured knowledge formats, and durable referenceable assets - Drive placement of Teleport’s ideas and data in sources LLMs retrieve and cite, prioritizing citation quality over volume, in partnership with Product Marketing, Demand Generation, and PR - Connect inputs, outputs, and outcomes across GEO metrics, feeding performance data back into message refinement, content prioritization, and distribution strategy - Establish a regular reporting cadence with measurable movement against goals WHAT WE'RE LOOKING FOR - GEO and AI discovery expertise. Demonstrated experience improving visibility in AI-driven or search-mediated discovery, with a working understanding of how LLMs retrieve, synthesize, and represent information. You have built query-based testing or measurement frameworks in production. - Modern SEO and search foundation. Strong technical SEO background covering structure, linking, indexation, and entity clarity, with a track record of driving measurable outcomes through content and structural changes. You have demonstrably adapted SEO practice toward AI-era retrieval and synthesis. - Measurement and systems orientation. You define metrics, run experiments, and operationalize insights. You build repeatable workflows that connect data to action rather than producing one-off reports. - Cross-functional execution. You operate fluidly across web, product marketing, and demand generation, aligning stakeholders and driving execution. You will not have a single team handing you specs; you will need to synthesize direction from multiple stakeholders. Experience managing external agencies and contra