Senior Martech Specialist

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE Imagine taking one of the world's fastest-growing ag-tech companies and building the systems that help us scale globally. This role is for someone who loves solving problems through technology. Someone who enjoys connecting platforms, improving processes, automating repetitive work, and enabling marketing and commercial teams to operate at their best. You'll work closely with Marketing, Sales, Customer Success, Data and Engineering teams to design, implement and optimise the technology that powers customer acquisition, engagement, retention and revenue growth. If you enjoy CRM architecture, marketing automation, customer journeys, reporting, integrations and building scalable systems that drive measurable business outcomes, this could be the role for you. YOU'LL BE GREAT IF YOU BRING - Strong experience managing and optimising modern Martech platforms such as Salesforce, HubSpot, Marketo, Pardot, Customer.io http://Customer.io, Braze, Intercom, Segment or similar. - Deep understanding of marketing automation, lead lifecycle management, campaign operations, customer journeys and attribution. - Experience designing and implementing integrations across marketing, sales, customer success and data platforms. - Strong analytical and problem-solving skills with the ability to translate business requirements into scalable solutions. - Experience working with APIs, integrations, automation tools and data flows. - Ability to work through ambiguity and deliver practical outcomes. - Strong stakeholder management and communication skills. - A collaborative approach and the ability to work effectively across multiple teams. BONUS THINGS YOU COULD BRING ALONG TO THE ROLE - Experience with Salesforce administration, architecture or Revenue Operations. - Experience with customer data platforms such as Segment, mParticle or RudderStack. - Experience with marketing analytics and attribution tools. - Familiarity with SQL, Python or low-code automation platforms. - Experience implementing AI-powered marketing and commercial workflows. - Experience working with CMS platforms, websites and conversion optimisation tools. - Experience in a high-growth technology company. WHAT YOU'LL DO - Own and evolve Halter's mark