Senior Marketing Manager (12 month Contract-to-Hire)

Senior Marketing Manager (temp-to-perm) Location: Hybrid in NYC (3 day in-office requirement) Qualifications: 8+ years experience in B2B marketing, ideally within SaaS, FinTech, or the payments sector. You bring a strong generalist toolkit with a clear understanding of how individual channel levers (Performance, Lifecycle, Content, Events) operate, allowing you to effectively partner with channel owners. Mindset: A self-starter with strong ownership, adaptability, and curiosity to ramp up quickly and cover a diverse range of business segments and priorities. Strategic Acumen: Strong ability to translate business goals into actionable GTM strategies and measurable outcomes. Executional Excellence: Highly organized with a proven track record in running successful campaigns and content programs from concept to analysis. Cross-Functional Collaboration: Comfort with navigating a matrixed environment, fostering cross-functional collaboration, and driving clarity in ambiguity. Customer-Obsessed: Track record of translating customer insights into actionable strategies and campaigns that resonate with both prospective and existing users. Communication & Influence: Strong, proactive communicator with experience presenting to senior executives and large audiences. Able to influence internal and external stakeholders of varying levels towards desired outcomes. Data-driven : Confident in using data and insights to inform decisions, optimize campaigns, and communicate results. Tools : Familiarity with Asana, Salesforce, and analytics tools. Bonus points: Experience with people management Experience working with small businesses and/or accountants Experience with agency or external stakeholder coordination A day in the life and how you’ll make an impact: As a Senior Marketing Manager, you will play a pivotal role in marketing strategy and execution for our U.S. Small Business and Accountant & Bookkeeper audiences, owning key initiatives on our marketing campaign calendar—not only ensuring existing strategies are executed flawlessly, but also maintaining the agility to adapt and build upon these plans as the market and our product evolve. Beyond the core campaign calendar, you will also spearhead broader strategic marketing projects such as redesigning customer journeys to optimize the funnel. Youʼll be a collaborative problem solver who thrives on working with a diverse mix of teams and stakeholders of varying levels, including GTM, Product, and Strategy. On a day-to-day basis, you’ll partner with channel teams such as Lifecycle, Performance Marketing, Events, and Creative to develop and execute marketing activity ranging from tactical, quick-win initiatives to complex multi-channel campaigns. Together, you will drive high-quality lead generation, accelerate new customer acquisition, deepen existing user engagement, and deliver impactful campaigns that achieve our broader business goals. This role requires strong leadership, exceptional communication and project management skills, and the ability to foster collaboration across remote teams. There is a temporary people management component. This position will be a 12-month long contract with opportunity to go perm. Campaign Strategy & Budget: Take ownership of the inflight marketing strategy, ensuring executional excellence while adapting the plan to shifting internal and external factors; Manage the Melio marketing budget, ensuring initiatives stay on track and on budget. Multi-Channel Campaign Management: Partner closely with channel owners to develop and deliver integrated marketing activities, balancing priorities and resources across multiple concurrent campaigns to achieve brand and business goals for both our Accountant & Bookkeeper (AB) and Small Business (SB) audiences. Sales Enablement & Content Creation: Create compelling external content and sales enablement materials that equip the broader team to effectively communicate Melio's value proposition and propel Melio’s image in the m