Senior Director, Product Content Operations

ABOUT onX We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access. ABOUT THIS OPPORTUNITY onX is seeking an experienced Product Content Data Operations Leader to build and scale the systems, processes, and teams that power how product content moves from source to customer experience. At onX, “content” refers to the structured, semi-structured, and unstructured data that powers our products—such as mapping, geospatial, land ownership, trails, access points, recreation information, and other adventure-relevant datasets that help people navigate and understand the outdoors. This leader will own the operational backbone of product content: the workflows, tools, governance, and quality systems that ensure content is sourced, processed, validated, and delivered reliably into our products. This role is responsible for defining and scaling the content operations model and content programs for the company, partnering closely with Product, Engineering, and Data teams to ensure that our content systems are efficient, scalable, and aligned with the needs of the product roadmap. The ideal candidate brings deep experience managing large content or data ecosystems within technology products. They understand how operational rigor, automation, and strong governance unlock faster product innovation while maintaining data quality and trust. They also have an understanding of how mapping and geospatial data work and can power the product experience. This role will also play a key role in evolving how we incorporate automation, AI, and potentially community-driven data into our content pipeline over time. WHAT YOU'LL DO Essential Job Duties & Functions Own the operational system for product content Define and lead the operational strategy for how product content is sourced, processed, validated, and delivered into onX products. Establish scalable workflows, governance models, prioritization frameworks, and operational frameworks that support content quality, reliability, and speed to product. Build and lead the content operations organization Lead and develop a team responsible for content operations and business processes, including content analysts, curation specialists, and quality reviewers. Build organizational structure, capabilities, and operating rhythms that support scale and operational excellence. Design scalable content platforms and processes Partner with Engineering and Data Engineering to design and evolve systems for content ingestion, processing, transformation, and delivery. Ensure that content workflows integrate cleanly with product development and release cycles. Drive operational rigor and quality Define content quality standards, validation processes, and governance models that maintain trust in onX data. Implement monitoring, reporting, and