Senior Product Manager - Growth & Monetization

ABOUT onX We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access. ABOUT THIS OPPORTUNITY We're looking for a Senior Product Manager - Growth & Monetization to own our purchasing experience and monetization mechanics that turn our interested users into paying members. Beyond the consumer-facing experience, you'll also own the monetization capabilities that power it. That means driving the product vision for how we model offers, configure pricing, and build the internal tooling that lets Growth and other teams move faster with less engineering dependency, helping to scale our monetization engine. This is a high-visibility role at the center of onX's subscription business. You'll lead a cross-functional pod (Mobile, Web, Backend, QA, Design) and partner closely with Marketing, Data, and vertical teams to drive measurable revenue impact through rigorous experimentation and smart product strategy. You'll report to the Director of Product Management, Growth, and work in a matrixed org across Hunt, Offroad, Backcountry, and Fish verticals. WHAT YOU'LL DO Essential Job Duties & Functions Own purchase flows and upsell strategy: Define and execute the product vision for how users discover, evaluate, and convert to paid membership across mobile and web, owning and driving new user conversion Lead experimentation: Design and run A/B tests on pricing surfaces, checkout flows, and monetization mechanics; use results to drive roadmap decisions Scale monetization infrastructure: Help scale the purchasing engine (paywall surface areas, in-app purchases, web checkout) to enable faster iteration and reduced time-to-market Drive cross-functional alignment: Own the pod roadmap and communicate priorities across Engineering, Design, Marketing, and senior leadership Champion customer informed decision making: Synthesize data, user research, and funnel analytics to continuously improve conversion quality and purchase experience WHAT YOU’LL BRING Eight (8) years of relevant experience, with at least four (4) years in product management at a consumer-facing mobile software company Proven experience with subscription monetization: paywalls, pricing surfaces, checkout flows, or in-app purchase Strong experimentation instincts: you've designed and interpreted A/B tests that drove real decisions Fluency with data: you pull your own analysis, spot patterns, and translate metrics into product strategy Demonstrated use of AI tools to accelerate product workflows: from research and discovery to writing and decision-making, with evidence of going beyond surface-level use to drive real leverage Clear, concise communicator: written and verbal with a track record of influencing without authority Comfortable operating in fast-moving environments with ambiguity and competing prioriti