Sr Product Marketing Manager

About Shippo At Shippo, our vision is bold and clear: we are the shipping layer of the internet. Our mission is to make every merchant successful through excellent shipping, delivering world-class logistics technology and infrastructure. We’re building the backbone of global e-commerce — connecting merchants to carriers worldwide through a single API and intuitive dashboard. As a remote-first and globally distributed team , we believe flexibility fuels trust, autonomy, and performance. Our diverse perspectives — across continents, cultures, and time zones — drive our innovation and enable us to build solutions used by businesses everywhere. We invest in modern, scalable technology so our teams can build, ship, and iterate with confidence. Your impact starts here: every person at Shippo plays a direct role in shaping the infrastructure that powers global commerce and makes shipping simpler for businesses around the world. How we will deliver success together: The Senior Product Marketing Manager at Shippo owns the strategy and execution of how we bring our products to market and communicate our value to customers. This role leads positioning and go-to-market efforts across Shippo's platform and operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo. We're looking for a seasoned marketer who can operate with significant autonomy, influence product direction with market and customer insight, and lead high-impact go-to-market initiatives from strategy through execution, including bringing Shippo’s AI and automation products to market. This is a highly visible role where you'll drive meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception. You'll join a collaborative, agile, and results-driven Marketing team that's passionate about helping businesses ship smarter and scale their operations. Shipping & handling responsibilities Define and own messaging and positioning strategy for Shippo's products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners. Lead go-to-market strategy and execution for major product areas and launches, including Shippo’s AI and automation products, from positioning and audience targeting through enablement and adoption,driving cross-functional alignment and ensuring new capabilities translate into measurable customer and business outcomes. Lead customer and market research (interviews, win/loss analysis, usage insights) and own competitive intelligence across the shipping and logistics landscape, serving as the authoritative voice of the shipper internally and translating insights into positioning, product direction, and GTM strategy. Enable Sales and Partnerships teams with battlecards, product collateral, pitch narratives, and feature education that improve customer understanding and win rates; serve as a strategic resource for complex deals and key accounts. Partner with Demand Generation and Growth Marketing to drive qualified pipeline and trade-up, using messaging, lifecycle communications, and educational content to lift adoption and reduce churn across the platform. Define and track success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy. Help build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows. Your shipping requirements 6–8+ years of product marketing experience in B2B SaaS or an adjacent complex-operations B2B category. Proven track record of independently owning and executing go-to-market strategy for complex, multi-audience products. Deep experience leading product launches and GTM initiatives end-to-end, with demonstrated impact on adoption, pipeline, or revenue outcomes