Developer Marketing Manager

About Shippo At Shippo, our vision is bold and clear: we are the shipping layer of the internet. Our mission is to make every merchant successful through excellent shipping, delivering world-class logistics technology and infrastructure. We’re building the backbone of global e-commerce — connecting merchants to carriers worldwide through a single API and intuitive dashboard. As a remote-first and globally distributed team , we believe flexibility fuels trust, autonomy, and performance. Our diverse perspectives — across continents, cultures, and time zones — drive our innovation and enable us to build solutions used by businesses everywhere. We invest in modern, scalable technology so our teams can build, ship, and iterate with confidence. Your impact starts here: every person at Shippo plays a direct role in shaping the infrastructure that powers global commerce and makes shipping simpler for businesses around the world. How we will deliver success together: The Developer Marketing Manager at Shippo is a key hire on our GTM Marketing team, owning how we show up in the places developers actually live — from GitHub and Stack Overflow to Reddit threads and hackathon floors. Shippo is fundamentally an API-first platform, and the developers who integrate with us are among our most valuable and influential users. This role is the connective tissue between our product, our documentation, and the global developer community. You’ll drive Shippo’s self-serve motion by making our API and developer tooling easy to discover, understand, and adopt — turning great documentation into a growth channel and developer communities into advocates. You’re equal parts marketer, community builder, and technical storyteller. You understand how developers think, where they seek knowledge, and what earns their trust. You know the difference between authentic community participation and promotional noise — and you operate squarely in the former. You’ll join a collaborative, agile, and results-driven Marketing team that’s passionate about helping businesses ship smarter and scale their operations. Shipping & handling responsibilities Developer Community & Presence Own Shippo’s presence and voice across key developer communities including Reddit (r/webdev, r/ecommerce, r/opensource), GitHub, Stack Overflow, Hacker News, and Dev.to — engaging authentically rather than purely promotionally. Build and nurture relationships with developers, indie hackers, and technical founders who are building on or evaluating Shippo’s API. Identify, cultivate, and activate developer champions and power users who can become organic advocates for Shippo within their communities. Monitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations — engaging helpfully and surfacing product feedback internally. Self-Serve Growth & Documentation Partner with Product and Engineering to ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver — not just a support tool. Own developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content that shortens time-to-first-call. Align marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion to improve activation, onboarding completion, and feature adoption. Identify documentation gaps and content opportunities by tracking where developers get stuck, what questions come up repeatedly in support channels, and what competitors do better. Content, Thought Leadership & Channel Strategy Develop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newsletters. Establish Shippo as a credible voice in the shipping and logistics API space through thought leadership that solves real dev