SEO/GEO & Content Manager

As our SEO/GEO Content Manager, you’ll own and execute our organic growth engine at a pivotal moment in search. Traditional SEO, Generative Engine Optimization (GEO), and AI-driven search are converging — and we intend to be at the front of that curve. You’ll be responsible for ensuring our brand is discoverable, authoritative, and continuously growing in traffic and business impact across Google, AI-powered search experiences (ChatGPT, Perplexity, Google AI Overviews, Claude, and others), and emerging platforms. This role is a rare opportunity to operate at the very cutting edge of SEO, GEO, and online marketing. The right person will become a world class subject matter expert within 12–18 months. This is an analytical, technical, and highly experimental role. You’ll bring rigor to everything you do, design clean experiments, instrument them well, and let data drive every decision. You’ll work cross-functionally with marketing, product, engineering, and external collaborators to ship fast and learn faster. Good writing skills are also a requirement, though secondary to analytical skills. Please note this is a hybrid role with in-office expectations 2 days/week in our Larkspur, CA office. What you will do: Own technical SEO end-to-end — audit, prioritize, and resolve issues using Ahrefs, Screaming Frog, Google Search Console, log file analysis, and custom tooling Lead our Generative Engine Optimization (GEO)/AI Search strategy - optimize content, structured data, and entity signals so we surface and get cited in ChatGPT, Perplexity, Google AI Overviews, Claude, & other LLM-powered search experiences Design and run a continuous program of SEO and GEO experiments - form hypotheses, instrument tracking, analyze results rigorously, and scale what works Build dashboards and analytical frameworks that connect organic activity to business outcomes — indexing, rankings, CTR, AI citation share, conversions, and revenue Implement on-page SEO — internal linking, schema markup, meta/title optimization, canonicalization, and content structure tuned for both classic search and LLM retrieval Identify and fix indexation problems, crawl issues, broken links, redirect chains, Core Web Vitals regressions, and JavaScript rendering issues Write clear, detailed product requirements and dev tickets; partner with engineering and design to ship SEO/GEO improvements without friction Use AI tools and AI-enabled workflows aggressively to scale audits, content production, keyword/entity research, and competitive analysis — and continuously find new ways to do more with leverage Stay deeply current on Google algorithm updates, LLM retrieval/citation behaviors, and emerging GEO best practices — translate findings into internal playbooks and become the in-house authority Distribute and repurpose content across owned and rented placements (Blog, YouTube, Reddit, LinkedIn, etc.) where it drives measurable organic value We are looking for someone who: Is deeply analytical — fluent in GA4, Google Search Console, and spreadsheets; comfortable working with messy data; SQL or Python a strong plus Is an excellent writer — can write both briefs as well as complete articles and content pieces Has strong technical aptitude — understands how the web works, can read HTML/CSS/JS, reason about rendering and crawlability, and write specs developers respect Brings a relentless can-do attitude — owns problems end-to-end, doesn’t wait to be told, ships, and follows up on impact Has a high learning rate — a diligent student of SEO and GEO algorithms; reads patents, studies SERPs, runs tests, and synthesizes findings into clear, repeatable playbooks Is eager to learn AI tools and AI-enabled scaling techniques — already experimenting with them, and excited to push much further Has 3–5 years of experience in SEO, growth, analytics, or organic marketing roles Has a Bachelor’s or Master’s degree in an analytical field of study Has strong drive to grow — ambitious about becoming a su