Manager, Growth Marketing

Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees? Syndio is a Series C technology company leveraging advanced technology and responsible AI to accelerate decision-making, streamline compliance, and democratize insights for consistent, equitable compensation practices at scale. Backed by $83M in investments from Bessemer Venture Partners, Voyager Capital, and Emerson Collective, we are expanding our team and products to help companies align their rewards strategies with their business goals. Our customers are our greatest asset. Syndio partners with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance. We analyze pay for over 10 million employees across dozens of countries, ensuring fair, defensible rewards that drive better business outcomes. Join us in our mission to help companies make smarter pay decisions they can trust! About the role The Manager, Growth Marketing owns the execution of digital demand generation programs that drive new pipeline and support customer expansion. This role is responsible for the day-to-day operation of paid media, SEO/AEO tactics, and nurture programs — building and running the channels that move prospects and customers through the funnel. This role works within the Revenue Marketing team. Strategy, account prioritization, and program sequencing are set by the Sr. Director of Revenue Marketing; the Manager, Growth Marketing executes the digital and programmatic programs that bring that strategy to life. Why this job is exciting Digital demand generation Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs Track and report on conversion from lead to qualified pipeline, including MQL-to-SQL rates and channel-level performance Nurture and lifecycle programs Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs Partner with CS and Revenue Marketing on lifecycle and expansion program execution Marketing operations collaboration Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene Coordinate on lead management, routing, and lead scoring optimization Serve as a day-to-day point of contact with marketing ops, flagging issues and keeping programs running cleanly About you 4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS Hands-on experience with CRM and marketing automation platforms (HubSpot preferred) Comfortable owning paid media execution across search, social, and display Familiarity with multi-touch attribution models and pipeline reporting Experience building or maintaining nurture and lifecycle programs Analytical and detail-oriented, with a bias toward action over analysis Experience with intent signal platforms (6sense, Demandbase) is a plus Comfortable operating with some ambiguity and building programs without a lot of pre-existing infrastructure What success looks like Paid media campaigns are live, optimized, and tied to clear pipeline targets within 30 days of start AEO tactics are implemented and Syndio appears in top results on ChatGPT, Perplexity, and other AI search tools for target queries Nurture programs are running with measurable conversion rates and clear visibility into where leads qualify or fall out Reporting is clean and attribution is reliable — pipeline reviews are grounded in numbers the team trusts Why you'll love it here: 💰 Competitive Compensation. For this role our s...