Senior Product Marketing Manager, Public Sector

BUILD A SAFER WORLD. TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure. TRM Labs is building the global standard for investigations. We're looking for a Product Marketing Manager who understands that this role is not content production. It's market ownership. Your job is to make TRM the obvious choice for a specific set of buyers. You work closely with a Product Manager and Sales — the PM builds, Sales opens doors, and you make sure buyers arrive already convinced. AI handles the execution. You handle the judgment. Product marketers at TRM make the category feel like TRM's home turf before a buyer ever talks to anyone. WHAT YOU'LL OWN You'll own the market position for TRM's blockchain intelligence products across law enforcement and national security agencies. Your buyers are the investigators and analysts who trace funds, build financial crime cases, and disrupt criminals. Your job is to make TRM the intelligence layer they reach for first, before any other product, before any other vendor. That means knowing what a case looks like from the inside, owning the positioning that moves deals, and driving the narrative that shapes how the public sector thinks about blockchain intelligence as a category. HOW YOU'LL WORK Deep diving: You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You're in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers. Positioning: You find the wedge: the framing where a prospect chooses TRM every time and asking about the competition sounds like the wrong question. You build the architecture everything hangs from: the claims, the proof, the hierarchy, the words TRM owns. Tight enough that a new hire and a ten-year veteran say the same true thing. Incepting: The story only works if the company believes it first. You get Sales carrying the message without you in the room, engineers who can explain why what they're building matters, and execs who open deals with the same frame you set. You don't mandate alignment. You create it by making the story so clear and compelling that people want to tell it. Owning the moment: A tier-one launch, a CEO keynote, the webpage a buyer lands on before they ever take a meeting. These are the moments where TRM either makes an impression or misses one. You own the narrative, the timing, and the outcome. The bar is a defining moment the whole company points to. You don't wait for those. You go make them. WHAT WE'RE LOOKING FOR Storytelling. You think in narrative, not slides. You can make something technical matter to a stranger in two sentences. Your stories are grounded in data: win/loss patterns, customer signals, market evidence, because the most persuasive narrative is one that's actually true. You translate the same story across a keynote, a one-pager, and a website without losing what makes it land. Commercial instincts. You understand what moves a deal, not just what sounds good in a deck. You've been present enough in the sales cycle to know the difference, and you've changed your positioning because of it. AI builder. You build systems for the team, not just yourself. You've already offloaded the repeatable work to automation: competitive monitoring, content generation, persona synthesis. You spend your time on the judgment calls that actually require you. Walk us through something you built that made the whole team faster. Judgment. You know what good looks like across the work and you say so when it isn't: a positioning brief that almost works, a website that doesn't land, a desig