Senior Product Marketing Manager (f/m/d)

At Upvest, we are on a mission to make investing as easy as spending money. Upvest empowers businesses to offer a wide range of investment products and the best experience in the field of capital market investment and retirement planning. Upvest’s Investment API is easy to integrate so that fintechs and financial institutions can save resources and fully focus on their core business. We are proud to partner with Europe’s leading Fintechs and financial institutions such as DKB, Revolut, N26 and Raisin. Founded in 2017 by Martin Kassing, Upvest now brings together over 270 talented professionals from more than 70 nationalities. Upvest is backed by €280M in total funding from world-class investors, including BlackRock, Tencent, Sapphire Ventures, and Bessemer Venture Partners, Earlybird, Notion Capital, and Motive. Our latest €110M funding round in March 2026 - led by Sapphire and Tencent - serves as a massive catalyst for our growth, allowing us to offer premier investment experience. ABOUT THE ROLE: Our Marketing team ensures Upvest’s Investment API is widely recognised as the best on the market. We translate complex, regulated, and technical product features into crisp, differentiated messaging that excites clients and positions Upvest as the gold standard in investment infrastructure. We collaborate closely with Product, Sales, and Launch to drive growth, deliver high-impact campaigns, and build thought leadership. As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK. You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways. Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape. WHAT YOU’LL DO: - Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused. - Own go-to-market comms plans for new product launches. - Create impactful product marketing materials to support growth across different ICP segments. - Drive product thought leadership initiatives and build Upvest’s product community through events. - Translate market and client insights into actionable input for Product and Growth teams. WHAT YOU BRING: - 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure. - Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs. - Experience driving GTM strategies for product launches at scale-ups. - Strong collaboration skills with Product, Sales, and Marketing stakeholders. - Background in finance or investments. - Outcome-focused mindset: comfortable setting KPIs and measuring impact. - Hands-on ownership combined with strategic thinking. - Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike. YOUR PLUS WOULD BE: - Have expertise with regulated products or multi-regional product market entry. - Have experience building and scaling product communities. - Are proactive in bringing the latest product marketing practices into your work. - Are active in sharing knowledge both internally and externally. - Speak German (C2) HOW WE UPVEST IN YOU: - Best-in-class AI tools: Every Upvenger has €20,000 per year to spend on the best AI tools available — so you're always working with the most powerful models and tooling on the market. - Impact-driven work: We’re building the infrastructure that will power the future of investing in Europe. It’s complex, ambitious, and meaningful. You’ll work with modern technologies and create something entirely new. No legacy systems, no limits. - Wellbeing: Recharge with 30 days of annual leave and maintain a healthy lifestyle with sports benefits. Acc