Director of Martech

Company Overview ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/ . About the role This is a high-impact technical leadership role at the intersection of marketing, data engineering, and product. You'll build the MarTech stack from a strong foundation into a best-in-class engine — integrating tools across CRM, CDP, marketing automation, analytics, and AI-driven personalization — while partnering closely with product, engineering, and data teams to ensure marketing can move fast without breaking compliance. What you'll own Own the end-to-end MarTech stack — evaluate, select, implement, and optimize the tools and platforms that power acquisition, lifecycle marketing, analytics, and attribution across all channels. Lead marketing data strategy: build and maintain a clean, unified view of the customer across B2C (consumers), B2B (enterprise partners), and B2G (agency relationships) — connecting CRM, CDP, and data warehouse layers. Drive marketing automation at scale — design and manage workflows, nurture programs, triggered campaigns, and segmentation logic across email, SMS, in-app, and paid channels. Build and govern attribution and measurement infrastructure — ensuring marketing has accurate, privacy-compliant models to understand what's driving growth across a complex multi-touch funnel. Partner with engineering and data teams to define and maintain the data pipelines, event tracking schemas, and identity resolution logic that underpin marketing decisioning. Evaluate and deploy AI and machine learning applications in marketing — from predictive lead scoring and churn modeling to personalization and content optimization. Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and data governance standards — this is non-negotiable in an identity company. Translate business objectives into technical requirements and vice versa — you're equally comfortable in a strategy meeting with the CMO and a technical architecture review with engineering. What we're looking for 8+ years in marketing technology, marketing operations, or growth engineering Deep hands-on expertise with core MarTech platforms — Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent — plus experience with CDPs (Segment, mParticle, or similar) and data warehouses (Snowflake, BigQuery). Strong understanding of identity resolution, customer data unification, and the technical challenges of matching users across anonymous, authenticated, and partner data. Experience building marketing infrastructure in a regulated or privacy-sensitive environment — you understand the stakes of handling PII and can architect compliant systems. Proficiency with SQL and comfort working directly in data pipelines; ability to partner with engineers as a technical peer, not just a stakeholder. Proven experience with attribution modeling and marketing analytics, including multi-touch attribution, incrementality testing, and media mix modeling. Track record of building and leading cross-functional teams that sit at the intersection of marketing and engineering. St