Principal Product Marketing Manager

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise , we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate —we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession , collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a Principal Product Marketing Manager to join our team . This is a hybrid based in San Jose role, reporting to the Senior Director, Product Marketing - ZT Networking in the Marketing department . You will lead go-to-market strategy, messaging, positioning, launches, and field enablement for Zero Trust Branch solutions that help customers replace legacy architectures with a cloud-native, Zero Trust approach . By partnering closely with Product Management, Sales, and executive leadership, you will define the narrative and bring this story to market in a compelling, differentiated way . This is a highly visible role requiring a leader who can translate complex networking and security concepts into clear business value for technical and executive buyers . What you’ll do (Role Expectations) Lead product marketing strategy for Zscaler’s Zero Trust Branch solutions, including positioning, messaging, and differentiated value propositions Drive cross-functional go-to-market planning and execution for launches, announcements, and strategic initiatives tied to branch transformation, Zero Trust networking, and adjacent AI security priorities Develop core messaging and content for technical and executive audiences, including sales tools, presentations, solution briefs, web content, and competitive assets Partner closely with Product Management to influence roadmap and strategy based on customer needs, market trends, and competitive intelligence across branch networking, SASE, SSE, and AI Security Act as a senior cross-functional leader who can independently own high-impact initiatives and serve as a force multiplier for the broader product marketing organization Who You Are (Success Profile) You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful. You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution. You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact. You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing