Performance Marketing Manager - International Markets

Hi, we’re AMBOSS and we’re searching for a Performance Marketing Manager to support our growth in International Markets! ABOUT AMBOSS AMBOSS is the copilot for medical professionals, empowering them to provide the best possible care through our learning and clinical decision support tool. Our team brings together care, innovative thinking, and cutting-edge AI medical technology. Our founders launched AMBOSS in 2012 with the goal of creating a tool they wished they had during medical school and clinical practice. Since then, we've grown to over 600 employees and are active in over 180 countries - primarily in Germany and the US. Our offices are located in Berlin, Cologne, New York, and Cagliari. WHY CAN THIS POSITION BE EXCITING FOR YOU? As a Performance Marketing Manager at AMBOSS, you’ll shape how future doctors and students around the world discover our product. You’ll have a direct impact on our acquisition across different countries and deliver growth while ensuring profitability. You’ll collaborate with a cross-functional team that values creativity, experimentation, and results. With strong tools and the freedom to test and iterate, your work will directly influence how users engage and convert to AMBOSS customers. If you’re passionate about creating data-informed digital campaigns from A to Z —and want your work to have a real-world impact—this is the role for you. YOU WILL: - Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to local markets (International Student, IMG (International Medical Graduates, International Clinicians) - Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets - Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements - Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations - Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency - Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders YOU BRING: - Channel expertise: Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads - Data-driven mindset: Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms - Testing & optimization skills: Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices - Strategic thinking: Ability to connect campaign performance to broader business goals and adjust strategy accordingly - Collaboration & communication: Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results - Creative judgment: You know how to brief, evaluate, and iterate on ad creatives to improve performance - Growth mindset: Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes YOU ENJOY: - Turning data and insights into decisions—and seeing the direct impact of your campaigns on business growth - Solving problems through experimentation, iteration, and optimization - Collaborating with creative, product, and marketing teams to build user-centric campaigns - Working in a fast-paced environment where curiosity and initiative are valued - Staying up to date on performance trends, platform updates, and growth strategies - Taking ownership of your channels and driving them forward with autonomy and purpose BENEFITS: AMBOSSians tell us that innovative work keeps them energized and employee benefits help them to feel appreciated and empowered. We invest in every AMBOSSian with our employee benefits package, crafted to support financial, physical, and mental health, and