Engineering Manager, Marketing Technology - Segmentation Platform & Insights Platform

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Marketing Technology team’s vision is to drive long term sustainable growth for the Airbnb community. Our mission is to build a best-in-class agentic system, and capabilities to support the growth of all Airbnb products, current and future. We achieve this by delivering highly personalized and relevant content and product experiences to the Airbnb community, both on and off of the Airbnb platform. The north star is full autonomy - where AI identifies opportunities, creates campaigns, personalizes experiences, and optimizes outcomes with minimal human-on-the-loop intervention. We are progressing along a deliberate maturity curve: AI assisted → agentic → autonomous, with human-in-the-loop controls at every stage to ensure brand safety, quality, and compliance. The platform deeply integrates with the Airbnb product, understanding the customer journey and enabling differentiated customer engagement experiences to drive product growth. The platform also powers digital marketing channels including landing pages, email, push, SMS, and digital advertising, as well as the machine learning/AI and data platforms that feed into the management and optimization of these channels. You'll lead two closely partnered teams: the Segmentation Platform, which owns the audience infrastructure used across every marketing surface at Airbnb, and the Insights Platform, which provides the observability and analytics layer that marketing teams rely on to understand campaign performance and drive decisions. Both teams work hand-in-hand with a shared Product Manager and collaborate deeply with Communications, Orchestration, Delivery, and Growth Data Platform teams. The Difference You Will Make As the Engineering Manager for Segmentation and Insights Platform, you will be the primary technical leader spanning two high-impact platform teams. You'll set the technical direction, own the roadmap execution, and build the kind of team culture where engineers grow and do the best work of their careers — including through deep, genuine adoption of AI-native engineering practices. The Segmentation Platform is in the middle of a major evolution — building a near real-time customer segmentation architecture, on-the-fly targeting, new entity types, and deeper data infrastructure integrations. The Insights Platform is extending into AI/ML-driven anomaly detection and trend analysis. Critically, both platforms are beginning to incorporate autonomous agent pipelines that handle complex, multi-step workflows at scale — and you will be the leader who ensures these systems are built with the rigor, reliability, and operational maturity that production-grade agentic systems demand. Your leadership will directly determine how well these platforms scale to meet Airbnb's ambitions, how confidently partner teams can depend on them, and how effectively this team leads Airbnb's broader shift toward AI-native engineering. A Typical Day Lead weekly planning, roadmap reviews, and cross-team syncs for Segmentation and Insights Platform, keeping delivery on track and stakeholders well-informed Run 1:1s with engineers, with intentional focus on career growth, technical skill development, and early identification of blockers Serve as the primary engineering DRI for cross-team dependencies — fielding requests from teams across Airbnb tech. and making clear, reasoned prioritization calls Partner with the Product Manager to sequence the roadmap Drive technical strategy for the Insights Intelligence Engine — Airbnb's emerging AI/ML anomaly and trend detection system — working across ML, Data Engineering, a