Lead Program Manager, Organic Social

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Marketing Program Management enables Airbnb’s teams to operate as effectively and efficiently as possible, driving Airbnb’s priorities through seamless day-to-day operations, strong stakeholder alignment, with an eye towards scale and efficiency. You bring creativity to the operational aspects of a Marketing team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles; you thrive in ambiguity and demonstrate problem-solving leadership with limited oversight. The Difference You Will Make The Lead Program Manager on the Global Marketing Social team owns the operational strategy and execution excellence behind Airbnb’s organic social always-on content series — the recurring content programs that continuously build brand presence, community, and cultural relevance across platforms. This is a high-impact role that sits at the center of how Airbnb shows up on social every day. You are not just keeping content moving — you are defining how the Social team operates at scale. You think strategically about how always-on content ladders up to broader brand and business goals, identifying opportunities to evolve programming, sharpen prioritization, and make smarter tradeoffs as the landscape shifts. You will build and own the systems, governance, and ways of working that enable a world-class creative team to produce consistent, high-quality content across a global organization. Partnering closely with Marketing, Business, Strategy, Creative, and Production stakeholders, you ensure that always-on programming is planned, resourced, and executed with the rigor and intentionality of a major campaign — just at the speed and cadence of organic social. As the Lead Program Manager, you lead others from ambiguity to clarity. You can take a vague content concept or an emerging business need, think through it strategically, define a repeatable operational model around it, and drive it to sustainable, scalable execution — without losing creative quality along the way. A Typical Day Partner with Marketing, Strategy, Creative, and Production stakeholders and more to drive collaboration, prioritization, and decision-making across always-on content series. Define and continuously refine “ways of working” for always-on organic social — crafting and socializing intake processes, content calendars, production workflows, and governance frameworks. Ensure each content series has a clearly documented brief: objectives, cadence, platform specs, tone guidelines, and success metrics. Maintain the single source of truth in Airtable: content calendars, production trackers, publishing schedules, status dashboards, and leadership summaries. Oversee timelines, dependencies, and publishing deadlines — identifying, untangling, and escalating blockers to keep content on schedule. Drive reviews and approvals across XFN stakeholders (Legal, Comms, Policy, Community); develop review workflows, set clear SLAs, and communicate outcomes efficiently. Partner with Social strategy, Community Managers, and Platform teams to guarantee assets are published on time and on spec across all organic channels. Lead content series retrospectives, codifying performance learnings and embedding them into future planning cycles and production processes. Your Expertise 12+ years of experience in Program Management, Content Operations, Account Management, or Project Management. Unde