Senior Product Marketing Manager - Apps

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the future of the AI Data Cloud. Join the Snowflake team. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Do you want to be part of the team that is shaking up the data and AI world? Snowflake product marketers conceive and execute the go-to-market for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated technical marketing professional who can lead product marketing for data and AI apps built on Snowflake. This is a high-impact role that will own critical capabilities for end-to-end app development on Snowflake including Snowflake Native Apps Framework, Streamlit and Snowpark Container Services. This PMM will work across our Snowflake sales, product, and marketing teams to develop go-to-market plans and solutions that position Snowflake as the differentiated platform to build internal and customer facing apps. This is a hybrid role requiring 3 days per week in Snowflake’s Menlo Park, CA; Dublin, CA or Bellevue, WA offices. WHAT YOU'LL DO: - Build and execute a go-to-market strategy and innovative programs that position Snowflake as a leader in application development - Create crisp and compelling messaging, content assets, sales enablement, and more to be used by Snowflake marketing and sales teams, as well as partner teams - Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans for industries - Partner with the Developer Relations team to help drive hands-on usage - Execute and be accountable for the success of go-to-market campaigns - Communicate customer requirements and provide input to product management on product enhancements and future product direction - Develop market/competitive intelligence, acting as our thought leader and expert OUR IDEAL CANDIDATE WILL HAVE: - 6+ years of proven product marketing experience ideally related to application development, developer tooling and/or data management/analytics - Cross-functional team management and organizational skills, influence without authority, including senior management - Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders - Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans - Demonstrated track record of building and executing successful go-to-market programs and campaigns - Analytical mindset, interpreting and summarizing data with actionable insights - Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud. - BS/BA, MBA preferred - Willingness to travel up to 25% of time Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data se