GTM Engineer - ABM, Advertising and Growth Marketing

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. GTM Engineer - ABM, Advertising and Growth Marketing We're searching for a high-impact, results-driven individual to join our team as a GTM Systems Engineer, focused on revolutionizing our ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: - Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale. - Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions. - Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams. - Integrate AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve Marketing’s paid media and abm motions at scale. - Design and maintain Workato-based automation recipes and integrations that orchestrate lead routing, audience activation, and campaign operations across the GTM stack; integrate AI APIs and MCP Servers to build intelligent agents that accelerate ABM and paid media workflows. - Architect, build, and deploy AI prototypes and scalable automated workflows (integrating LLMs and AI APIs) to proactively eliminate friction and drive efficiency gains across end-to-end marketing processes. - Design and build first- and third-party data-driven feedback loops that connect ad platform data, first-party campaign responses, and down-funnel pipeline metrics into a unified closed-loop system — including integration with offline conversion APIs to enable value-based bidding strategies that optimize ad spend toward pipeline and revenue. - Run structured experiments to evaluate AI tools, prompt strategies, and automation approaches - rapidly iterating from proof-of-concept to production. - Create and maintain technical documentation and training materials to ensure adherence to operational best practices and increase team self-sufficiency. - Build and manage CDP-driven audience pipelines — configuring audience syncs, match rate optimization, and suppression workflows to ensure paid media campaigns target the right accounts with minimal waste. - Build and enforce outcome-specific campaign setup frameworks, accounting for differentiated requirements and KPIs across Paid Media and ABM - Define and track KPIs that measure the impact of AI and automation investments - including time savings, workflow efficiency gains, audience match rates and contribution to pipeline from AI-enhanced campaigns. OUR IDEAL CANDIDATE WILL HAVE: - 4+ years of demonstrated experience in Marketing Operations or Revenue Operations within a high-growth SaaS environment. - Hands-on, e