Partner Marketing Lead, AI

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking a highly driven and strategic Senior Partner Marketing Manager, AI to shape how we activate our partner ecosystem to support Snowflake’s AI growth. In this role, you will define and execute partner marketing strategies that amplify our AI initiatives, drive partner adoption, and extend Snowflake’s reach in the market. This is a high-impact role at the center of one of Snowflake’s top priorities. You will work across marketing, alliances and sales to bring partner-powered AI initiatives to life. The ideal candidate thrives in fast-paced, highly cross-functional environments and is excited to build and scale programs in a space that is rapidly evolving. WHAT YOU WILL DO Own the Partner Ecosystem Strategy for AI Define and lead Snowflake’s partner marketing strategy for AI, including partner engagement, adoption, and ecosystem impact. Drive Partner Activation & GTM Execution Design and execute scalable partner programs that support product launches, solution campaigns, and ongoing go-to-market initiatives. Lead Cross-Functional Alignment Partner closely with product marketing, alliances, sales, and broader marketing teams to align on priorities and ensure seamless execution. Build Content & Enablement Develop compelling messaging, content, and enablement to equip internal teams and partners to successfully position Snowflake’s AI solutions. Operate with Speed & Focus Manage multiple high-priority initiatives in a fast-paced environment, bringing clarity to ambiguity and prioritizing highest-impact work. Measure Impact & Optimize Track performance of partner initiatives, using insights to improve programs and drive business outcomes. MINIMUM QUALIFICATIONS - 6–9+ years of experience in partner marketing, product marketing, alliances, business development, or consulting - Proven experience developing and executing go-to-market strategies, campaigns, or partner programs - Experience working cross-functionally and influencing stakeholders across multiple teams and levels - Strong program management and organizational skills, with the ability to manage multiple priorities simultaneously - Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling narratives - Analytical mindset with the ability to interpret data and drive actionable insights - Demonstrated ability to think strategically while executing tactically - Bachelor’s degree in Marketing, Business, or a related field OUR IDEAL CANDIDATE WILL HAVE - Experience in AI, data platforms, or emerging technologies - Strong understanding of relevant partner ecosystems, particularly services and consulting partners - Experience driving product adoption, enablement, or activation programs - Ability to operate effectively in ambiguous, fast-changing environments - Exceptional stakeholder management and relationship-building skills - Experience building programs, processes, or frameworks from the ground up WHY JOIN OUR TEAM AT SNOWFLAKE? This role sits within Snowflake’s Partner Marketing organization and is deeply embedded in our AI initiatives—one of the most critical and fast-growing areas of the business. You will work alongside a highly collaborative and accomplished team, partnering closely with product market