Director, Global Marketing Operations

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. DIRECTOR, MARKETING OPERATIONS The Director of Global Marketing Operations will lead Snowflake’s global strategy, platforms, and teams that power a modern, scalable, AI-forward marketing organization. This role emphasizes scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions. This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth. The Mops Director will lead and develop a high-performing global organization and partners closely with Marketing, Sales, Finance, IT, and external agencies to ensure Snowflake’s demand engine is efficient, compliant, and built to scale. YOU’RE A GREAT FIT IF YOU: - Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments - Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort - Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact - Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization - Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA) - Are highly fluent in translating complex data into clear insights that drive executive decision-making - Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams - Possess proficiency and familiarity with the following systems: - Salesforce Sales Cloud administration, reporting & dashboarding - Marketo marketing automation - Outreach sales engagement administration - Snowflake - LeanData lead routing - ZoomInfo and other best-in-class data providers - Demandbase - Workato - Clay WHAT YOU’LL DO: Marketing Platforms, Data, and Agentic Marketing Practices - Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem - Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams. - Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions - Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions Process Optimization & Operational Scale - Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement. - Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization. - Drive experimentation and op