Sr. Manager, Campaign Operations, Email Audience and Enablement

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. EMAIL, AUDIENCE & ENABLEMENT LEAD The Email, Audience & Enablement Lead is a senior individual contributor on the North America Campaign Operations team, reporting to the Head of AMS Campaign Ops. This role is responsible for transforming how the team operates — owning email operations excellence, audience segmentation, and the adoption of AI and automation tools that make campaign execution faster, smarter, and more impactful. This person will build the AI-driven frameworks, playbooks, and methodologies that elevate our campaign ops specialists from executors to audience strategists. They thrive at the intersection of email operations, audience intelligence, and team enablement — and serve as the engine for continuous improvement across the function. YOU'RE A GREAT FIT IF YOU: - Have 7+ years of experience in marketing operations, campaign operations, or demand generation in B2B enterprise environments - Are AI-forward, with hands-on experience evaluating, piloting, and integrating AI tools into marketing workflows (e.g., content generation, send-time optimization, intelligent automation) - Have deep expertise in email operations — deliverability strategy, frequency governance, engagement-based suppression, and email calendar management at scale - Have built audience segmentation frameworks that others successfully adopt and use independently - Possess a builder mindset — you design systems for scale, not just execute tasks - Have a track record of designing A/B testing programs and translating performance data into actionable insights - Can coach and develop team members on craft (email, audience strategy, testing methodology) without being a people manager - Are comfortable with ambiguity and can define your own roadmap and prioritize independently - Have experience with change management — rolling out new tools, processes, and ways of working to cross-functional teams WHAT YOU'LL DO: Email Operations Excellence - Build and own ai-assisted email calendar governance — centralized visibility, conflict detection, frequency management, and prioritization rules across stakeholders - Design and enforce engagement-based suppression logic to protect deliverability - Build the A/B testing framework and manage the experimentation backlog (subject lines, send times, audience cuts, content variants) - Define operational workflows for email creation tools — how templates are requested, built, approved, and deployed agentically - Partner with Marketo Admin on deliverability initiatives (IP warming segments, domain reputation monitoring, bounce management) - Own email performance analysis — identifying patterns by audience that inform strategy Audience Strategy & Enablement - Design and maintain audience segmentation frameworks that define how each Campaign Ops Specialist targets, engages, and measures their assigned audiences - Build "Campaign Ops Kits" per audience — consolidating targeting logic, suppression rules, stakeholder maps, database health indicators, and performance benchmarks into actionable playbooks - Operationalize audience tools (Hightouch) into repeatable workflows that Campaign Ops Specialists can self-serve - Partner with Funnel Ops and GTM Engineering on database health visibility per segment AI & Process Transformation - Ev