Senior Product Manager - Snowflake CoWork

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake CoWork is transforming how enterprises interact with their data through AI. Instead of writing complex queries, business users across every level of an organization can now ask questions in plain language to receive instant visualizations and insights. As the Senior Product Manager for Growth and Engagement, you will own the end-to-end strategy for how users discover, adopt, and form long-term habits with Snowflake CoWork. You will be the primary driver of whether this fast-growing product continues to compound its success or stalls. WHAT YOU’LL DO - Own Growth End-to-End: Lead the strategy for acquisition, activation, and retention. You will define key metrics, instrument funnels, and run experiments to improve conversion at every stage. - Ship Mobile & Notifications: Drive the roadmap for mobile experiences and proactive alerts to bring intelligence to users where they work, including Slack and Microsoft Teams. - Perfect the First Experience: Obsess over onboarding, zero-state, and first-time user flows to ensure new users become daily active users. - Drive Enterprise Adoption: Design for virality within large organizations and remove friction to facilitate rapid internal expansion. - Partner Cross-Functionally: Collaborate with engineering, design, data science, and GTM teams to ship integrated experiences that influence the broader company roadmap. - Engage with Customers: Spend direct time with Snowflake’s largest customers to translate user behavior and feedback into actionable product direction. WHAT YOU’LL BRING - Experience: 5+ years in Product Management with a track record of driving measurable growth in consumer, prosumer, or B2B products. - Growth Expertise: Deep proficiency in funnel analysis, activation metrics, and retention loops. - AI Fluency: A working understanding of LLM capabilities and limitations, including how to design for latency and imperfect outputs. - Technical Depth: SQL proficiency and the ability to engage in deep technical trade-off discussions with engineers regarding systems and APIs. - Product Craft: Strong instincts for building intuitive, delightful software and the ability to articulate why products succeed or fail. - Execution & Focus: A proven ability to ship high-quality work on time while managing ambiguity and cutting scope when necessary. - Education: Bachelor’s degree in Computer Science, Design, or a related technical/analytical field. BONUS POINTS - Experience building mobile products with high engagement and retention. - Background in proactive product experiences (notifications and alerts). - Success driving enterprise adoption among non-technical business users. - Previous experience at companies recognized for growth excellence or product-led growth (PLG). Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while