Partner Marketing Sciences Lead

ABOUT STRAVA Strava is the app for active people. With over 180 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey https://www.strava.com/subscription with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. The Strava for Business team partners with the world's leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact. Strava for Business is growing fast and measurement is the unlock for the next phase of that growth. We're looking for a founding Partner Marketing Sciences Lead to build this function from the ground up: designing the attribution frameworks, ROI narratives, and campaign measurement infrastructure that will define how we prove and grow the value of Strava for our brand partners. This is a high-impact, high-autonomy role. You'll work at the intersection of data, commercial strategy, and partner relationships — translating campaign performance into evidence that drives renewals, unlocks expansion budgets, and builds long-term partner confidence in Strava as a platform. We follow a flexible hybrid model that translates to more than half of your time on-site in our London, NYC, or San Francisco office — three days per week. WHAT YOU’LL DO: - Build the Partner Marketing Sciences function from scratch — define the methodology, tooling, and operating model that will serve as the measurement foundation for the entire Strava for Business commercial organisation. - Design and run campaign attribution frameworks that give brand partners credible, internally-presentable ROI narratives — moving beyond discount codes as the primary measurement mechanic to scalable, enterprise-grade attribution. - Translate campaign performance data into partner-facing insight — developing clear, compelling ROI stories that AM and sales teams can use in renewal and expansion conversations. - Partner closely with Account Management and Sales to identify measurement gaps that are driving churn, and build the solutions that close them — acting as the strategic and analytical backbone of renewal conversations. - Collaborate with Product and Data to shape the measurement capabilities Strava builds into the platform, ensuring that commercial measurement needs are represented in the product roadmap. - Develop audience and effectiveness proof points that support the sales and marketing narrative — connecting Strava's community data to the outcomes brands care about. - Establish benchmarks and standards for campaign performance across verticals, partner tiers, and activation formats, enabling the team to set credible expectations and demonstrate above-average results. WHAT YOU’LL BRING TO THE TEAM: - 7+ years of experience in marketing sciences, measurement, media analytics, or a related field — ideally within a digital media platform, agency, or brand-side marketing organisation. - Deep expertise in campaign attribution and ROI measurement across digital media, with experience building frameworks that work for enterprise brand clients and can withstand internal budget scrutiny. - Strong commercial instinct — you understand how measurement connects to renewal and expansion conversations, and you know how to translate data into narratives that move budget holders. - Comfort operating in a builder environment — you're not inheriting a team or a playbook; you're creating them. You thrive with autonomy, move quickly through ambiguity, and are energised by building from zero. - Strong cross-functional collabora