Senior Brand Writer

About the Company Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense. With nearly half a billion dollars in funding, Armada is backed by top investors such as Microsoft (M12), Founders Fund, and BlackRock, and has collaborations and partnerships including NVIDIA, Palantir and Dell Technologies. We are looking for the most brilliant minds in the world to join us. Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world. About the Role Armada is looking for a Senior Brand Writer to shape how the company sounds across every surface where words matter. Reporting to the Head of Communications, this is a craft role for someone who can write a five-word headline that lands, then turn around and write a thousand words of balanced, on-brand product copy. You will own the voice of the brand and partner closely with creative, product, and executive leadership to bring it to life. The ideal candidate echoes Armada’s quiet confidence. Restraint over flourish. Specificity over abstraction. A point of view that doesn’t need to raise its voice. You understand intuitively what separates real writing from AI-generated content. This role is a true generalist. You can quickly pivot from web copy for a new product launch, to a whitepaper, to a social post. You will go deep on our products, learn the technical substance, and translate it into words that customers, partners, and prospects want to stop and read. Above all, you know how to find the human story inside a complex product. Our customers are people solving hard problems in hard places, and their pain points are what bring our products to life on the page. Location. This role is office-based in San Francisco, CA office. What You'll Do (Key Responsibilities) Write razor-sharp headlines, taglines, and brand-level copy that define how Armada shows up in the world Develop long-form product narratives, web copy, and marketing collateral that translate complex edge computing and AI infrastructure into clear, compelling stories Shape the narrative of sales and investor decks Draft press releases, executive communications, and other earned media materials in support of Armada’s communications strategy Support social channels with original writing that maintains brand voice across formats Collaborate with designers, product managers, and engineers to ensure copy and design are developed in lockstep, not as separate handoffs Develop and maintain Armada’s brand identity, and help others across the company write in our voice Required Qualifications 8+ years of copy writing experience in brand, marketing, editorial, or agency settings Exceptional portfolio demonstrating range across headlines, long-form product copy, decks, and editorial writing Sharp instinct for what to cut. You know when one word does the work of five A clear point of view on what good writing is, paired with the humility to take feedback and make it better An excellent listener who can absorb raw input from stakeholders and shape it into a story with a clear through-line Range. You can shift registers when the brand or the moment calls for it. A product launch, a recruiting page, and a field deployment story should all read differently Ability to work in a fast-paced environment and manage multiple writing projects simultaneously Preferred Qualifications Bachelor’s degree or equivalent experience in journalism, communications, or a related field Experience on both