Senior Social and Influencer Marketing Manager

Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role: We're searching for a passionate and experienced Senior Social and Influencer Marketing Manager to lead our efforts in growing our brand on relevant social platforms and leveraging the power of influencers to drive brand awareness, engagement, and ultimately, revenue. This role demands a strategic thinker with a deep understanding of social media trends, influencer marketing best practices, and the ability to craft compelling narratives that resonate with our target audience. This role is not only responsible for growing reach and engagement, but for ensuring social and influencer programs directly support pipeline creation, mid-funnel nurture, late-stage acceleration, and AI Search Visibility. By activating the right narratives, voices, communities, and conversations, this leader helps Demandbase stay visible and credible where buyers are researching, evaluating, and validating AI GTM solutions. As a key leader within the marketing team, you will be responsible for developing and executing integrated social and influencer marketing strategies that align with our overall business objectives. You will oversee all aspects of social media management, influencer identification and outreach, social and influencer campaign development and execution, and performance analysis. You will collaborate closely with various teams, including content, creative, PR, and product marketing, to ensure cohesive brand messaging and campaign execution. What you’ll be doing: - Defining the global social media strategy, governance, and scale: Define the objectives, target audiences, platform strategies, content pillars, and engagement tactics across all relevant social media channels. - Growing and developing all social media activities across Demandbase Social platforms: Including content creation and curation, community management, social listening, and reporting. - Building an internal Employee Advocacy program and developing an Executive Thought leadership platform on relevant social channels by amplifying cohesive and consistent brand narratives internally and externally. - Building and managing an influencer marketing program: Identifying and vetting potential influencers, negotiating contracts, developing creative briefs, managing campaigns, and tracking performance. - Managing social media budgets: Allocating resources effectively across different platforms and campaigns. - Analyzing and reporting on performance: Tracking key metrics, generating insights, and optimizing campaigns to achieve maximum impact and attribute to pipeline. - Collaborating with cross-functional teams: Working closely with content, creative, communications, and product marketing to ensure alignment and maximize campaign effectiveness. - Building and nurturing relationships: Developing strong relationships with key influencers, social media partners, and internal stakeholders. - Maintaining brand consistency: Ensuring all content, copy, design and video is always reflective of the company’s strategic brand identity. - Staying ahead of the curve: Monitoring social media trends, emerging plat