Founding Account Executive - USA

Most AE roles hand you a quota, a Salesforce instance, and a playbook. This one is different. We're a Series A SaaS company out of Berlin - the category leader in training, onboarding, and compliance software for frontline-heavy, regulated industries like food & beverage, hospitality, and manufacturing. We've built a repeatable European sales engine with strong fundamentals: over 140% NRR and a proven ability to cut workplace incidents by more than 50% for our customers. Now we're going all-in on the US. We've been pulled into this market by existing customers. We have budget, conviction, and a co-founder - Mona - relocating to NYC to lead the US entity full-time. What we don't have yet is a structured, repeatable US sales motion. That's where you come in. WHAT THIS ROLE ACTUALLY IS This is a founding-level IC role. You'll carry a quota AND shape how we sell. Your insights will directly influence positioning, pricing, and hiring decisions. You'll work alongside Mona daily - a founder fully committed and on the ground with you. In your first 90 days: - Get deep on the product, the customer, and the European playbook - Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries - Own discovery, demos, and deal cycles end-to-end - Document what works: objection patterns, ICP signals, winning narratives - Close your first US deals In your first year: - Build and own the full US sales funnel - outbound, inbound, land & expand - Define our US ICP based on real data, not assumptions - Develop the US sales playbook from scratch - Influence how we hire, structure, and scale the GTM team - Become the person who built the US revenue engine WHO WE'RE LOOKING FOR You're a strong fit if you: - Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle - Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus) - Have been an early sales hire before, or actively want to be - the blank-page energy excites you - Are a natural outbound hunter - you don't wait for inbound; you create pipeline - Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves - Communicate clearly, iterate fast, and aren't precious about process that isn't working This is probably not the right fit if you: - Need a fully built sales infrastructure on day one - Prefer a defined territory and an established playbook - Are looking for a clear path into management right away WHY THIS IS WORTH YOUR BET - We're being pulled into this market - not pushing our way in. US customer demand already exists. - The fundamentals are unusually strong. 140%+ NRR means our customers don't leave - they expand. - You'll have a founder in the room, not a VP Sales six time zones away. - We're well-capitalized at Series A with real budget behind US GTM. - Our category - frontline workforce compliance and training - is massive, underserved, and increasingly regulated. COMPENSATION & BENEFITS - On-Target Earnings: $200k - $300k (base + variable), with flexibility based on experience - Equity: meaningful early-hire options in a well-capitalized, fast-growing company - Health, dental, and vision coverage - NYC-based with flexibility for a high-output, in-market role - Daily access to the founding team and real influence over the company you're helping build ABOUT US We're a Berlin-based SaaS company on a mission to simplify how organizations onboard, train, and stay compliant — with a clear focus on frontline-heavy, regulated industries. Our platform drives real operational impact: customers reduce workplace incidents by over 50%, shopfloor downtime by over 40%, and they expand with us year over year. We've built the leading position in our category across Europe. The US is our next chapter — and we're building it with intention. Mona, our cofounder, is relocating to NYC full-time to lead the US entity. This is a r