Senior Product Marketing Manager - Portfolio

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role Elastic's Portfolio Product Marketing team is seeking a Senior Portfolio Product Marketing Manager — one of the team's primary operators and one of its most consequential hires. Reporting to the Director of Portfolio Product Marketing, this role will transform vision into execution: owning Elastic's portfolio-level story, driving cross portfolio creative initiatives, and ensuring that nothing lives as a strategy deck when it should be in market. This is a portfolio-level role. You will not own a single product, solution, or use case. You will own the breadth of Elastic's portfilio story — across search, observability, and security — and the narrative platform that ties it together into something the market can understand, remember, and choose. We are looking for a rare profile: a senior strategist who is also a relentless executor. Someone who has done the work of building positioning and messaging at portfolio scale, who can walk into a room with the CEO and hold their own, and who can write a narrative arc, corporate overview, or keynote storyline with equal facility. You will bring a body of work that demonstrates both the strategic depth and the creative standard this team demands. What You Will Be Doing Portfolio Positioning & Messaging - Own Elastic's portfolio-level positioning and messaging — the architecture that spans search, observability, and security and makes the whole greater than the sum of its parts. - Develop and maintain the master message platform: the POV, proof points, and category language that PR, AR, sales, and the broader marketing organization draw from. - Partner with product marketing, analyst relations, and PR to ensure Elastic's category framing is consistent from analyst briefings to press pitches to sales conversations. Go-to-Market Execution - Lead the go-to-market narrative for major platform moments — launches, announcements, and strategic pivots — ensuring every asset, audience, and channel touchpoint tells a coherent and compelling story. - Serve as the primary operational driver of the Portfolio Product Marketing team: own the editorial calendar, manage cross-functional workstreams, and move projects from brief to delivery with pace and precision. - Partner with demand generation to ensure campaigns are anchored in the right portfolio narrative and carry a creative standard that builds brand alongside pipeline. - Develop sales enablement materials — narratives, positioning frameworks, competitive guides — that give the field the story and the tools to win. Storytelling & Creative - Build and own the portfolio-level story: origin, differentiation, vision, and the human context that makes Elastic's platform feel distinct and worth choosing. - Reimagine customer stories from metric summaries into genuine narratives — the kind that make other organizations want what those customers have. - Develop thought leadership content and executive POV that earns attention from technical decision-makers and executives and earns Elastic a seat in conversations it is not yet part of. - Set and uphold the creative standard for everything the team produces — from keynote narrative to campaign concept to long-form content. Executive & Cross-functional Engagement - Work directly with Elastic's senior leadership to develop and refine the executive POV platform — the perspec