German speaking Performance Marketing Specialist (d/f/m)

What is Leapsome? Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work! YOUR OPPORTUNITY We’re looking for a Performance Marketing Specialist to help drive the next stage of our customer acquisition. In this role, you’ll be managing paid search and paid social campaigns, working across Google, Bing, Meta, LinkedIn, and more. You’ll be hands-on in building, optimizing, and scaling campaigns — using data to guide decisions while also contributing to the creative strategies that power performance. This role is a great fit for someone who enjoys working end-to-end: from writing and testing ad copy and creatives, to shaping full funnel media buying strategies. You’ll collaborate closely with cross-functional teams and have the opportunity to shape how we grow and engage with our customers. WHAT IS YOUR JOB? Media Buying - Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc. - Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting) - Write, test, and optimize ad copy, ensuring continuous performance improvement. - Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels. - Proficient in translating data into insights using tools like Google Analytics. - Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns. Creative Strategy - Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development. - Write converting creative briefs for UGC creators and in-house Design teams. - Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc. - Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights. - Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research. - Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements. WHO ARE WE LOOKING FOR? - 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development. - Professional working efficiency (B2 level minimum) in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences. - Passion for combining storytelling with data to create high-converting ad creatives. - Experience in directing creative teams, agencies, and UGC creators. - Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategi