German speaking Senior Content Marketing Manager (d/f/m)

What is Leapsome? Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work! YOUR OPPORTUNITY Germany is one of our most important markets, and one of our biggest content opportunities. We're looking for a Senior Content Marketing Manager who writes and thinks in German as naturally as they think in strategy: someone who can build a high-quality content engine for the German market, adapt Leapsome's global narrative to resonate locally, and drive our editorial presence with skill and ambition. This role sits at the intersection of content excellence and regional ownership. You'll lead editorial work for the German market, shape how we show up in German-speaking audiences' feeds, inboxes, and search results, and collaborate closely with global teams to bring localized programs to life. WHAT YOU'LL DO - Lead editorial for the German market. Own content planning, briefs, reviews, and publishing for German-language content, ensuring every piece is clear, compelling, and aligned with Leapsome's voice. You'll manage the full editorial process from ideation to distribution. - Tell Leapsome's story in German. Create and adapt high-quality content across formats including articles, landing pages, email sequences, social copy, webinar scripts, product messaging — that authentically represents Leapsome in the German market. You're not just translating; you're writing for a specific audience, with cultural fluency and editorial judgment. - Build a scalable, data-informed content engine. Help define the strategy, cadence, and structure that allow us to grow content quality alongside volume, from top-of-funnel awareness to deep thought leadership. You'll develop the workflows, templates, and briefs that keep the machine running smoothly. - Own SEO and AEO for the German market. Lead initiatives to grow our organic presence in German-speaking markets, combining technical SEO best practices with an understanding of how AI and search are evolving. You'll identify opportunities to scale visibility without sacrificing quality. - Champion AI for localization. Drive the use of AI tools and workflows to accelerate localization, content production, and experimentation, while keeping quality high. You'll test, document, and refine AI use cases that raise the bar across the team. - Support broader German market initiatives. Collaborate with global demand gen, product marketing, and campaign teams to ensure content feeds into multichannel programs — contributing to localized campaigns that drive awareness and pipeline in Germany. WHO WE'RE LOOKING FOR - You have 5+ years of experience in German content marketing, ideally in B2B SaaS or HRTech, with a track record of driving results across awareness, engagement, and acquisition. - You possess a native-level fluency or bilingual proficiency in German with excellent editorial instincts and a strong command of copy across formats. Your English is strong en