Director Marketing (m/f/d)

WHO WE ARE: We are a fast-growing AI-robotics startup that automates logistics and production processes with innovative hardware and software solutions. Our proprietary AI controls robots to make picking more efficient. To further expand our market position, we seek a Marketing Director (m/f/d) who will oversee all marketing activities, from strategy and execution to performance analysis, and who will eventually establish and grow our marketing team. OVERVIEW: We are looking for a dynamic marketing leader to drive our brand and market presence. In this role, you'll develop and implement a comprehensive marketing strategy to boost brand awareness and market share, while maintaining and evolving our corporate design and messaging across all channels. You’ll plan, execute, and optimize online campaigns, including SEO, SEA, social media, and email marketing—to generate leads and increase conversions, closely monitoring key performance indicators to refine strategies. Additionally, you will create and manage targeted content such as white papers, blog posts, and newsletters, and orchestrate PR activities and event appearances to further establish our brand. Collaborating with Sales, you’ll support lead generation and enhance lead scoring and nurturing processes. In the medium term, you'll build and lead a high-performing marketing team, manage external agencies, and oversee the marketing budget, preparing regular reports and presentations to ensure efficient resource allocation and clear communication with management. YOUR RESPONSIBILITIES: - Marketing Strategy & Branding - Develop and implement a comprehensive marketing strategy to increase brand awareness and market share. - Maintain and evolve our corporate design and brand messaging across all channels. - ABM & Campaign Development - Plan, execute, and optimize targeted account-based marketing campaigns across multiple channels. - Develop personalized outreach strategies to engage key accounts, support the sales pipeline, and drive conversion. - Track campaign performance, derive insights, and report outcomes to management. - Content & Communication - Create and manage target-group-specific content (white papers, blog posts, social media posts, newsletters) in collaboration with internal experts. - Plan and execute PR activities, press releases, and event appearances to further establish our brand. - Lead Management & Collaboration with Sales - Work closely with Sales to generate qualified leads and develop campaigns that support the sales funnel. - Enhance lead scoring and nurturing processes in collaboration with the Sales Team. - Building & Leading the Marketing Team - In the medium term, build a high-performing marketing team (e.g., content marketing specialist, performance marketing manager). - Coach and develop team members, and manage external agencies and service providers. - Reporting & Budget Responsibility - Prepare regular reports and presentations on marketing activities, key performance metrics, and budget use. - Oversee the marketing budget to ensure efficient allocation of resources. QUALIFICATIONS: - Education & Experience - Completed studies in Business Administration, Marketing, Communications, or a similar field, or equivalent qualification. - Several years of experience in (online) marketing, ideally in a tech or startup environment. - Professional Competencies - Solid knowledge of digital marketing channels (SEO, SEA, social media, email) and holistic campaign planning. - Experience in building and leading marketing teams is a plus. - Confident handling of common marketing tools (e.g., Google Analytics, HubSpot, Meta Business Suite) and analytical methods. - Soft Skills - Hands-on mentality, creativity, and a willingness to experiment. - Excellent communication skills in German and English, confident demeanour, and enjoyment of networking. - Structured, results-oriented work style combined with the ability to prioritize complex topics. - Perspective - Exci