Event Marketing Manager

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. We’re looking for an Event Marketing Manager to help scale events as a high-impact demand generation channel—driving qualified pipeline, strengthening strategic relationships, and continuously improving performance. You will own and execute against a defined portion of Virta’s event portfolio (e.g., conferences, field marketing events, webinars), partnering closely with leadership to bring integrated event marketing strategy to life across priority audiences and markets. Success in this role requires thinking beyond event execution—understanding how audience, messaging, and channel strategy work together to drive measurable business outcomes. You should be equally comfortable building an event plan and writing the marketing that drives the right audience to attend. RESPONSIBILITIES - Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals - Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups - Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action - Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects - Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time - Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail - Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance 90 DAY PLAN Within your first 90 days at Virta, we expect you will: - Ramp on Virta’s integrated marketing approach, standard event planning processes, and how events contribute to pipeline generation - Take ownership of a subset of events and webinars, and supporting execution during an active cycle - Plan and execute at least one event end-to-end, including promotion and follow-up - Draft and refine event marketing copy across email and partner channels - Partner with sales and marketing stakeholders to refine audience targeting and outreach strategy - Establish clear performance tracking for your events and webinars (attendance, engagement, pipeline contribution) - Identify and implement at least one measurable improvement to event and webinar performance MUST-HAVES - 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events - Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns - Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action - Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions - Successfully designed and implemented repeat