Marketing Generalist / HubSpot Marketing Coordinator

Northspyre, the only end-to-end real estate development management platform, empowers developers to make smarter investment decisions with data-driven insights and collaborative workflows. Through automation, analytics, and AI, Northspyre gives teams the real-time information, performance insights, and workflow tools they need to do their job with unparalleled speed and intelligence. By bringing project stakeholders, data, and processes together all on one integrated platform, Northspyre eliminates expensive silos in the development lifecycle, making project delivery simple and outcomes more predictable. Since 2017, Northspyre has been the backbone of operational infrastructure for leading development firms, supporting over $500 billion in projects across the US. About the Opportunity: Northspyre is looking for a Marketing Coordinator to join our fast-growing, venture-backed start-up team. This is an opportunity to make a meaningful impact at a company transforming the $10.5 trillion real estate industry. We are a lean, high-performing team that values ownership, speed, and transparency, with minimal red tape and a strong focus on outcomes. At Northspyre, we believe in working collaboratively while giving our team members a high level of autonomy and ownership . We trust our employees to take initiative, make decisions, and drive their work forward. We move quickly, support each other, and continuously look for ways to improve. Our team thrives on clear communication, accountability, and a shared commitment to building something impactful. An ideal candidate is organized, proactive, and excited to work across marketing operations, content, and campaign execution. This role is perfect for someone who enjoys both the analytical and creative sides of marketing and is eager to leverage tools like HubSpot and AI to drive results. How We Work: We are a lean and collaborative team where everyone contributes and owns their work We give employees autonomy and trust to take initiative and make decisions We value speed and efficiency—we move fast, iterate quickly, and focus on impact We prioritize clear and direct communication, especially in a remote environment We encourage proactive problem-solving without heavy oversight We are data-driven, using insights to guide decisions and improve performance We support a culture of continuous learning, especially with new tools like AI You will be: Building and managing HubSpot workflows and marketing automation Supporting and executing email marketing campaigns Managing lead flow and marketing operations processes Assisting with content creation, messaging, and storytelling Using AI tools like ChatGPT to support marketing initiatives Organizing marketing projects, timelines, and workflows Supporting campaign execution across multiple channels Collaborating with marketing and cross-functional teams What we are looking for: Experience with HubSpot workflows and marketing automation Experience executing email marketing campaigns Familiarity with ChatGPT or other AI tools in a marketing context Strong English communication and writing skills Highly organized and detail-oriented Ability to work US timezone hours (required) A proactive, creative, and solution-oriented mindset Bonus if: Experience working in B2B SaaS environments Background in marketing operations Content writing or storytelling experience Benefits and Perks In addition to a competitive salary, we are offering a meaningful stock option package Comprehensive Medical, Dental, and Vision. Multiple plan options, including a plan option for 100% employer-paid premium for individual coverage for full-time employees. 401k Match to help you save for your future (Fully vested after 6 mo eligibility period) Unlimited Vacation, Paid Sick Leave, and major US Holidays Awesome company swag! Free access to Health Advocate Hybrid & Remote opportunities - we have an Amazing new office in Midtown Atlanta You will be part of a small, professional fast-