Head/Director of Brand & Advocacy

ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers. ABOUT THE ROLE: Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, and Design functions with customer marketing embedded within to connect as a storytelling engine. This is a high-impact "player-coach" role for a leader who excels at the intersection of creative storytelling and operational scale, with customer-centric content distribution and brand strategy at the core. You will be the architect of our content engine, transforming customer success stories and complex product narratives into scalable assets that fuel our global pipeline and address the unique pain points of our multi-persona ICP (ideal customer profile). You will also sharpen our Customer Advocacy programme through hiring a customer marketing manager. ABOUT THE TEAM: This is a player-coach role that requires both strategic vision and operational excellence. You’ll manage a team of 6–8 (including freelancers) and partner closely with PR, Product Marketing, Demand Generation, and the Global Events team. This is a full-time role based in Berlin or London. ONCE YOU ARE HERE YOU WILL: Define and govern brand standards across a growing international footprint, including navigating evolving team structures and centralisation decisions Own the strategic roadmap for all distribution-led content. Build and scale Talon.One's system for GEO/SEO-optimised assets, gated practitioner guides, and multi-channel distribution that drives measurable growth and net new customer acquisition Future-proof our content. Lead our AI content strategy, working alongside the content team to ensure LLMs, AI-powered search (GEO), and content distribution advance Talon.One's citable authority in the space Develop content frameworks that educate new buyer personas emerging from evolving business relationships, adapting messaging across different commercial relationships and markets Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint. Own the system and execution of a reliable brand voice that is trustworthy and represents Talon.One's values Build a world-class advocacy programme. Identify and activate Customer Champions for case studies, speaking engagements, and community-led growth, using customer voice as a brand and distribution lever Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels` WHAT WE NEED YOU TO BRING TO THE TABLE: Experience in a large enterprise launching, repositioning, or scaling a new business unit or product line, you know how to build messaging and content frameworks for a new buyer from scratch. 7–10+ years of B2B Marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams Experience building content engines that move beyond "output" to "outcome." You understand how content fuels the pipeline Deep understanding of SEO/GEO, content attribution, and how the "modern tech stack" (AI, CMS, CRM) supports brand distribution Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment Proven track record leveraging a brand’s community as a content and distribution lever, not just a retention tool Strong creative instincts: you care about design, storytelling, and how content shows up across different formats and platforms Experience in Commerce Tech, Fintech, or complex Enterprise SaaS is a major plus WHAT'S IN