Strategic Marketing Manager

ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers. ABOUT THE ROLE: Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market. The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems. This is a full-time role based in Berlin, Germany. ONCE YOU ARE HERE YOU WILL: Translate overarching market narratives into assets & activations for use across GTM Tailor campaign messaging to ecosystems, partners, verticals, and personas Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up WHAT WE NEED YOU TO BRING TO THE TABLE: Proven B2B marketing experience across content strategy, content marketing, or product marketing roles Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment WHAT'S IN IT FOR YOU: €1,000 annual learning budget and free German language courses to boost your skills 30 days of annual leave, plus extra paid days for your birthday and moving day Home office setup budget, a monthly home office allowance Freedom to work from abroad for up to 90 days worldwide! Mental health support with nilo.health and a discounted Urban Sports Club membership 20% company subsidy on your pension contributions Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome Lease your ideal bike through BusinessBike WHY YOU SHOULD WORK FOR US: The right attitude: modern methods and a diverse, creative workspace with an open and international culture Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees Do you want this job? We’d love to hear from