Growth & Strategy Lead, GTM

Operator. Orchestrator. Creative Force. Core Team Hire · New York, NY The Opportunity: Shelf is operating in one of the fastest-moving markets in the world, and we’re at an inflection point. We have strong customers, product-market fit, and positioning. Now we’re looking for exceptional operators to help accelerate growth alongside the founders and leadership team. This is not a traditional functional role. You’ll join the core team at a moment where every decision materially shapes the company’s trajectory. The Role: We’re hiring a Growth & Strategy Lead: a high-agency generalist who thrives in ambiguity and moves fast. This person combines analytical rigor, structured problem-solving, creative instinct, and relentless execution. You likely started in consulting or another rigorous analytical environment, then moved into startups as a founder, early employee, or operator. You know how to build without a playbook, wear multiple hats, and ship quickly. You’re hands-on, low ego, and highly resourceful. You use AI, automation, and modern tooling to create outsized leverage and move with speed. You can turn a blank page into a campaign, workflow, event, narrative, or system and iterate rapidly from there. This role works closely with the Head of Marketing and executive team as a force multiplier across the business. One week might include launching campaigns, testing growth experiments, building automations, supporting sales strategy, and executing executive events. We move fast, priorities shift constantly, and adaptability is essential. You should thrive in high-intensity environments and be motivated by building something meaningful from the ground up. What You’ll Do: Operate Across the Business: Act as a high-leverage utility player on the core team. Turn ambiguous asks into finished deliverables across growth, operations, content, events, systems, and strategy. Take a one-line idea from leadership and turn it into execution Build campaigns, narratives, workflows, analyses, and experiments from scratch Bring strong creative instincts across copy, messaging, positioning, and brand Think from first principles and move quickly without waiting for perfect clarity Use AI & Automation as Force Multipliers: Leverage AI, automation, and modern tooling to operate with outsized impact. Build systems that automate repetitive work and increase company throughput Use tools like n8n, Zapier, Claude, Clay, Salesforce, Pardot, and HockeyStack Partner with engineering and product on integrations and workflow automation Stay current on emerging AI tools and identify what creates real leverage Drive Growth: Own growth initiatives end-to-end, from strategy through execution and measurement. Launch and optimize pipeline-generating campaigns across paid, outbound, and experimental channels Run rapid growth experiments and double down on what works Build outbound and ABM programs using tools like Lemlist, Clay, ZoomInfo, and Pardot Identify unconventional growth opportunities others overlook Shape Messaging & Narrative: Help define how Shelf communicates its value to the market. Write landing pages, ad copy, sales collateral, customer communications, and executive content Translate complex product concepts into clear, compelling messaging Support launches, vertical positioning, and competitive narratives Develop customer stories, proof points, and brand content Build Systems & Insights: Own the infrastructure behind growth execution and reporting. Maintain automation workflows and GTM systems Build attribution and reporting across Salesforce, HockeyStack, and Gong Improve CRM hygiene, enrichment, and operational efficiency Support Content, Events & Community: Help scale Shelf’s brand and audience through content and field marketing initiatives. Contribute to the growth of Augmented U and related community efforts Support executive dinners, field events, and industry conferences Help execute high-quality experiences across content, events, and follow