Brand Storyteller

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week. Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology. In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work." We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale. About the Role: You’ll own the content that shapes how Tulip wins in the market. That means the editorial strategy, the programs that create pipelines, the content Sales actually uses in deals, and the framework that connects all of it to commercial outcomes. This is a senior IC role. Tulip is replacing the legacy systems running factory floors around the world, and the story hasn’t been told the way it deserves to be. The factory floor is having its biggest software moment in a generation. You’ll be the one writing the narrative for it. About You: You write with a sharp point of view and an instinct for what makes a buyer stop scrolling. You understand the difference between content that builds brand over time and content that moves a deal forward next week, and you know how to make both. You’ve built AI into how you actually work, and you want to own something real, not manage a calendar. What skills do I need? 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes Strong editorial instincts and writing craft: you can write for a VP of Operations and a SDR in the same week Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion Demonstrated use of AI to materially change content output or economics, not just personal productivity Key Responsibilities: Editorial strategy and program ownership Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers Commercial content and Sales partnership Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story Own content for Tulip’s flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches AI-assisted content operations Build AI-assisted editorial workflows