Senior Brand & Creative Designer

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week. Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology. In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work." We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale. About the Role: You’ll own the visual language of a category as it’s being defined. That means the brand system, the campaign creative, the assets that move through every channel the market sees — all of it. Tulip is replacing the rigid, paper-based systems running factory floors around the world, and the brand that tells that story should be as thoughtfully built as the platform itself. This is a senior IC role. You drive impact through the quality of your craft, your ability to extend a brand system purposefully under pressure, and your willingness to build tools that make the entire team more capable. About You: Most B2B companies in industrial software treat design as an afterthought — you don't, and you've built a body of work to prove it. You work fluidly across brand systems and campaign execution: you can build the guidelines and then ship the assets inside them, and you know when to hold a system together and when to let it breathe. You've rebuilt parts of your workflow around AI, not to skip the thinking but to do more of it, and you've built tools that other people on your team actually use. You have strong opinions about what makes design work, and you're willing to defend them in a room with a CMO What skills do I need? 5–8+ years of visual design experience with a portfolio spanning brand identity systems, campaign creative, and digital assets, ideally in B2B SaaS or a technical category Deep proficiency in Figma and the Adobe Creative Suite, with experience building and maintaining a component-based design system A track record owning campaign creative end-to-end, from brief to full asset suite across paid, organic, email, and event Video and motion as a genuine secondary skill — you can concept and produce short-form social video, animated assets, and event reels, or direct a producer effectively A real track record using AI tools in your design workflow (image generation, layout assist, documentation, prompt engineering) to rebuild processes, not just adopt tools Enough editorial instinct to push back on copy that doesn't match the visual and make sure design and messaging work as one Key Responsibilities: Brand Systems Own Tulip's visual brand — guidelines, design tokens, component libraries, and templates — as a living system people actually use, not a static PDF Build and maintain the marketing design system: reusable components, slide and email templates, event kits, and tools that let the team scale output Bring a clear point of view on where the brand is strong and where it needs to evolv