Senior Growth Marketing Manager

£75,000 - £90,000 + equity UK | Full-time | Remote-first 👉 Who we are We’re a fully remote team of 50+ people building the market-leading design system management platform 🚀 We are a remote-first company — there is no requirement to come into our London co-working space regularly, though you’re welcome to if you enjoy in-person collaboration. More on how we work here: zeroheight remote-first playbook zeroheight enables companies to document, maintain, and scale their design systems — all in one central hub. Here is an example of Uber’s design system site built with zeroheight. Join us on our mission to enable every product team in the world to ship magical user experiences 10x faster than today. 👈 Who you are You're an experienced growth marketer or demand generation specialist who can own acquisition across paid, organic, and website channels — from strategy through to execution and measurement. You cover the full funnel, bring your own ideas, and know how to get them done. You're analytical and data-driven, comfortable making calls with incomplete information — zooming in on campaign performance and out to where growth is coming from and where to invest next. You're commercially minded, connecting investments through to pipeline and revenue. And you're a strong enough writer to translate product and audience understanding into copy and campaigns that land. You'll be joining a close-knit team where your judgment is trusted and we want you to shape how we approach growth, not just execute a brief. 📝 What you'll do 📣 Full-funnel paid acquisition Own strategy and execution across paid channels, from awareness through to retargeting. Write ad copy, direct creative, manage budgets, and optimise toward lead growth and pipeline impact. Identify and test new channels — newsletters, Reddit, review platforms — and make the case for where to invest further. Bring an account-based lens to paid, working with sales to coordinate activity against key accounts and target segments. 🔍 SEO and GEO Own organic visibility strategy and reporting across SEO and GEO. You'll identify keyword and content opportunities, execute on-site optimisations, and direct technical SEO work with our developer — feeding insights into the content team and staying close to what's driving performance. On the GEO side, you understand what signals influence AI-driven search and translate that into activity that shapes how tools like Claude, ChatGPT, and Perplexity surface products like ours. 💻 Website ownership and CRO Own the website as a growth asset and lead our conversion rate optimisation programme. You'll bring a clear point of view on what a high-performing B2B SaaS website looks like, translate that into a prioritised roadmap, manage the backlog, and work closely with our developer to ship improvements. You’ll run CRO end to end — forming hypotheses, testing messaging, page structure, CTAs, and landing pages, and sharing insights with the team. 📊 Analytics and measurement Own measurement across your channels — building attribution frameworks, reporting that makes clear what's working, and structured experiments to inform where to go next. You're comfortable across paid platforms, HubSpot, and web analytics, get stuck into the data yourself, and work closely with sales to understand lead flow and support their outreach efforts. ✍️ Content collaboration and copywriting Work closely with our content team to identify what will best support acquisition, SEO, and GEO. You bring strong copywriting skills and invest in understanding the customer, the product, and the market — translating that into copy and content that resonates across landing pages, ads, campaigns, and SEO. ⚙️ Skills we're looking for If you don't tick every box but think you'd be a great fit, please apply. Proven experience running full-funnel B2B paid campaigns across LinkedIn and Google Ads — strategy, copywriting, creative direction, budget management, and optimisation Strong working know...