Digital Demand Gen Manager

Building Healthcare That Remembers Every time you call a doctor's office, the system forgets you the moment you hang up. You wait on hold, explain everything from scratch, get bounced between lines, and hope someone follows up. Everyone has felt this. No one should have to. At Assort Health, we're building one continuous conversation for every patient. An AI agent that knows who you are, remembers how you like to be reached, and carries that context from your first symptom to your full recovery. What began as the first voice AI agent to schedule a specialty appointment has become the largest proprietary specialty dataset in healthcare: 190 million patient interactions, 62,000 care protocols, 1.6 million decision pathways. We went from 15 people in 2025 and will cross 250 by the end of 2026. Revenue is up 20x in 15 months and we've raised $222 million, including a recent $120 million Series C https://www.assorthealth.com/blog/assort-health-raises-120-million-series-c-to-scale-largest-deployment-of-ai-agents-for-the-patient-journey at a $1.2 billion valuation. We've also been named to the Forbes Cloud 100 and the 2026 Enterprise Tech 30 as the only healthcare AI company on the list! Healthcare spends $1.1 trillion a year on administration instead of care. If you want to help change that, apply below. ABOUT THE ROLE: We're looking for an AI-forward digital marketer to own and scale our inbound engine. This person has exceptional judgment about where buyers spend their time, which channels are gaining momentum, and where marketing dollars generate the highest return. They treat every channel like an investment portfolio: constantly measuring, experimenting, reallocating spend, and building repeatable pipeline. Their goal is to turn every marketing channel into a measurable growth system, continually improving efficiency, uncovering new opportunities, and building a diversified inbound engine that compounds over time. A builder at heart, they're equally strategic, analytical, and hands-on. Location: San Francisco WHAT YOU’LL DO: - Drive paid channel strategy and investment, continuously identifying opportunities to outperform competitors, capture buyer attention, and maximize pipeline efficiency across paid and emerging channels. - Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling. - Drive SEO and AEO: win where buyers search and where AI assistants answer; grow LLM referrals (ChatGPT, Google, Claude) into a first-class channel. - Build a culture of rapid experimentation. Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging. Measure rigorously, kill losing ideas quickly, and aggressively scale what works. - Maintain an exceptionally high quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, and display, partnering closely with Brand and Product Marketing to continually improve messaging, creative, and conversion. - Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control - Own measurement end-to-end. Build a deep understanding of channel economics from first touch through SQO and revenue. Know exactly what's working, what isn't, and where the next dollar should be invested. Continuously optimize the marketing portfolio toward the efficient frontier, maximizing pipeline while improving capital efficiency. - Develop a strong point of view on where healthcare leaders discover and evaluate AI, identifying emerging channels early and ensuring Assort invests where buyer attention is moving, not where it used to be. WHAT WE’RE LOOKING FOR: - 5+ years in B2B digital marketing or demand gen, owning paid and web channels tied to pipeline, ideally in B2B SaaS - Strong commercial mindset. You think like an investor, allocating budget based on evidence, opportunity size, and expected return, not habit or opinion. -