Principal Product Manager, Reporting

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. By the Numbers: Named #1 best software for small business of 2024 by G2 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing Over $500M in annual revenue The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs There are 6.2M employers in the US, 98% have fewer than 100 employees (1) 550,000 new businesses are created each year in the US (1) What Product Management is like at Gusto: We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end, and shaping the product from strategy setting through the nitty gritty execution details. Our Product team is lean, which means you’ll have a high degree of impact and ownership. We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners. About the Team: The Reporting team sits within the Core Experience organization and owns one of the most important experiences in the product: giving small business owners clear visibility into data about their payroll, benefits, and spend. We're at an inflection point. The back-end infrastructure that makes AI-native reporting possible is taking shape and our next chapter is delivering those capabilities to customers in ways that are genuinely useful: fixing the basics, enabling AI-powered answers, and building a reporting experience that meets customers where they are. This PM will drive that work. Here’s what you’ll do day-to-day: Drive the strategy and roadmap end-to-end. In close collaboration with your key partners in engineering, design and data, you'll set the strategic direction for Reporting and own the roadmap across all surfaces (web, mobile, and embedded experiences). Define the vision. You'll anchor the team and stakeholders around a clear, compelling vision for how traditional reports and AI-driven answers work together over time—one that connects to Gusto's broader AI transformation and gives everyone a coherent picture of where we're going. Ship customer-facing value every cycle. You'll hold yourself and the team accountable for delivering real improvements that customers notice and use, balancing fixing the basics and with bigger, future swings. Partner with other product teams on real use cases. You'll work hand-in-hand with app teams like Pay and Benefits to deliver reporting capabilities end-to-end through real customer journeys, proving the infrastructure works and surfacing what needs to get better. Drive the data infrastructure forward. You'll bring rigor and clear prioritization to the ongoing data migration work, making sure back-end progress translates into customer-facing capability on a timeline that matters. Set up and track the right metrics. You'll define leading indicators for reporting quality and customer satisfaction, use data to drive continuous improvem