Director of Demand Generation, ABM and Marketing Operations

About Knox Knox runs the largest Federal managed cloud, building and operating secure cloud and AI environments that support the U.S. government’s most critical missions — from national security and public safety to essential public services. Our customers rely on Knox to deploy production systems that meet the highest standards for security, reliability, and compliance. Work at Knox is high-impact and purpose-driven. The problems we solve are high-stakes, the expectations are high, and the results are visible. Speed, rigor, and trust matter here - because the environments we secure cannot fail. Your contributions are visible, your expertise is relied upon, and the impact of your work is immediate and measurable. We operate at federal scale, securing some of the most sensitive government environments in the country - because the systems we build must perform without fail. The Director of Demand Generation, ABM, and Marketing Operations owns Knox's digital demand engine - driving awareness, interest, and pipeline generation across the full customer journey. You will set demand and ABM strategy while staying hands-on in execution, especially early on. Your primary mandate is measurable, sales-aligned pipeline. MQLs are an input, not the end goal. You'll work closely with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep marketing tightly aligned to pipeline outcomes and business priorities. Demand Generation ● Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume ● Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels ● Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance ● Consistently meet or exceed pipeline targets; report results and learnings to the executive team Account-Based Marketing ● Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees ● Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale ● Support long, complex buying cycles typical in federal and regulated markets Marketing Operations ● Define and scale marketing operations processes and martech stack, including marketing automation, attribution, lead scoring, lead routing, lifecycle stages, and Sales handoffs ● Implement and optimize tools such as marketing automation platforms, CRM integrations, intent data providers (e.g., ZoomInfo), and sales engagement platforms ● Build and maintain dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics and accountability Website & SEO ● Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns ● Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion Forecasting & Planning ● Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance ● Build repeatable playbooks across digital demand, ABM, and ops to support scale REQUIRED QUALIFICATIONS ● 5+ years of B2B demand generation experience in SaaS or complex, technical products ● Proven track record generating sales-aligned pipeline through digital demand and ABM programs ● Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing ● Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results ● Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation Hiring Requirement: Due to the nature of our work wi