APAC Campaigns & Content Lead

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE You’ll own APAC campaigns and content strategy and execution to drive awareness, engagement, and qualified pipeline. You will bring global campaigns and product launches into APAC by working with the local APAC marketing team to bring these campaigns to life. As well as bringing global campaigns to APAC, you will also create new campaigns from scratch and help to scale these out globally if successful in APAC. These are full integrated campaigns where you own everything from strategy, channel mix, content, messaging and execution (in-partnership with the local APAC marketing team). This role is based in Sydney and will report to the APAC Head of Marketing, partnering closely with APAC regional and global marketing teams. In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays. WHAT YOU'LL ACHIEVE - Lead APAC integrated campaigns from brief to launch to retro: positioning, messaging, channel plan, asset plan, and timeline management across priority markets. - The types of campaigns you own will be very diverse. Campaigns owned will span across product launches, demand generation campaigns, and brand campaigns. - Own the campaign content and assets that brings APAC campaigns to life end-to-end, including: - Define the content strategy, narrative, and key messages for each campaign (aligned to global positioning and regional insights). - Own the content plan and production of core campaign assets - Build and maintain modular messaging/toolkits for localization and reuse across markets (especially Japan), ensuring quality and cultural fluency. - Deliver Sales enablement content tied to the campaign (one-pagers, pitch decks, customer stories, talk tracks) to drive pipeline creation and conversion. - Create the local creative assets needed for the APAC campaigns. - Partner with country/regional marketers to bring a campaign to life in APAC. You will bring the APAC marketing team on your campaign journey and project plan the roll out. - Bring global campaigns to APAC and create new campaigns from scratch in APAC and if successful, package these up to roll out globally. - Own campaign performance reporting and learnings: synthesize insights (what worked/why), recommend optimizations, and share clear readouts with regional and global stakeholders. - Establish an AI-forward campaigns & content operating system. SKILLS YOU'LL NEED TO BRING - Proven experience leading B2B integrated campaigns and content programs in APAC, with strong judgment on “what works where” across different markets and segments. - Excellent messaging and storytelling skills: can turn product value into clear narratives, positioning, and multi-asset campaign copy. - Strong program management: can run multi-stakeholder launches with tight timelines, clear briefs, and high-quality deliverables. - Deep localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review,