Field Marketing Manager, West

ABOUT SEMGREP Semgrep, the leader in code security for builders, empowers invention without friction. Teams catch, flag, and fix real issues before they ship, powered by security that learns as they build. Semgrep secures code as it’s written and provides guardrails that pave the road for developers to move fast and stay secure. Built for builders and trusted by security, Semgrep lives where developers work, delivering fixes without breaking flow, and giving security teams visibility, control, and confidence. Semgrep gets smarter as you build, with AI that learns your context to cut false positives and prioritize reachable vulnerabilities, validated by 95% of security reviewers across 6M+ findings. Semgrep makes zero false positives a reality with AppSec teams triaging 80% fewer false positives across Code and Supply Chain, dramatically shrinking the backlog. Founded in San Francisco and backed by Menlo Ventures, Felicis Ventures, Lightspeed Venture Partners, Redpoint Ventures, and Sequoia Capital, Semgrep is recognized by Gartner in Application Security Testing and is trusted by leading organizations, including Vanta, Lyft, and Dropbox. Learn more at semgrep.dev http://semgrep.dev. About the role We’re looking for a builder. Someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine. Reporting to our Team Lead, Staff Field Marketing Manager, you’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward. In this role, you’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations, and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant. Location Our hope is you will be based out of one of our West Coast hubs in San Francisco or Denver. For the right candidate, we’re willing to be flexible to states we hire in. Please Note: We are currently able to hire employees in the following states only: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nebraska, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Virginia, Washington, and Wisconsin. What you'll achieve Campaign Strategy & Execution - Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences. - Design personalized, multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline, deal velocity, and account expansion. - Tailor campaigns and messaging to verticals, target accounts, and buying committee behaviors, aligning with local market needs. - Collaborate cross-functionally with Sales, RevOps, Product Marketing, and Field teams to ensure seamless execution and maximum impact. Event & Customer Engagement - Own strategy, logistics, and execution for field events, including conferences, seminars, partner gatherings, and executive dinners. - Build relationships with customers, target accounts, partners, and industry influencers to enhance engagement and ROI. - Localize content, promotions, and outreach to maximize engagement with target accounts. Performance Measurement & Optimization - Define ABM KPIs and track program success, including ROI, pipeline influence, and account engagement. - Partner with RevOps to improve reporting, attribution, and visibility into pipeline performance. - Use data insights to optimize program mix, channel strategy, and investment priorities. Playbook Development & Scaling - Develop and scale ABM playbooks across regions and teams, systematizing successful programs for repeatable execution. - Partner with enterprise sales and marketing leaders on joint account planning, aligning on target stakeholders, engagement goals, and campaign tim