Field Marketing Manager - Northern Europe

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. About the role As the Field Marketing Manager for Northern Europe, you’ll own Verkada’s regional presence and play a key role in expanding our footprint across EMEA. Verkada is a high-growth technology company with a proven product, a vast addressable market, and the resources to win it - and you’ll be instrumental in driving that next chapter of growth! You’ll work closely with a fun, collaborative marketing and sales team. What You'll Do Serve as the “CMO” for your territory—owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives. Become the ‘go-to’ person for marketing in the Benelux and Nordic regions, and act as the advocate/evangelist for our marketing strategy. Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results. Build face-to-face relationships with these stakeholders on a regular basis Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes Refine field marketing strategies & processes. Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region. Execute best-in-class region and local language campaigns, both direct and with partners. This includes trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate. Partner closely with Sales leadership to tactically engage key target accounts Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI. Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across marketing and sales. What You Bring 5+ years of events marketing and demand generation experience in B2B, preferably with a fast-growing tech company. Experience working across Northern European Proven track record executing innovative and multi-part event and demand generation programs. Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyse data. Ability to travel as needed to events & conferences. Bachelor's degree, preferably in business, finance, technology, or sciences. Successful Candidates Will Have A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment A self-starter approach, willing to have full ownership of your region and projects from day one. Understanding of how to work with Value Added Reseller