Demand Generation Manager

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. Overview We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing and digital campaigns. Ideal backgrounds include: Growth Marketing, Digital Marketing, Demand Generation: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies. You could also be the first marketers at small startups or at an equivalent technical role like biz ops/strategy with experience building from 0 to 1. About the Role At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager , you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. What unites us? A shared drive to make a meaningful impact and solve tough problems. In this role, you’ll lead pipeline generation and acquisition strategy for Verkada’s core product suite. You will work closely with sales leadership to shape and scale our go-to-market strategy. This is a highly visible, high-autonomy role that offers the opportunity to directly influence Verkada’s growth in one of our most strategic verticals. We are committed to a thriving in-office culture. This role requires that you be on-site at our London office near Old St 5 days a week. What You’ll Do Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through digital campaigns and scaled outbound outreach. You’ll be asked execute on new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance. Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions. Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics. Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies. Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment a