(Sr.) Field Marketing Manager - Mid-Market, West

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. About the Role As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment. You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market West business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created. We are looking for candidates to work out of our San Mateo HQ, Phoenix, or Austin office when they are not traveling. What You’ll Do Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns Work with top channel partners to develop their overall marketing and customer engagement approach Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets What You Bring 5-10 years of B2B marketing experience Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition Proven ability to act as an advisor and peer with sales leadership Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments Proven track record executing creative or out-of-the-box event and demand generation programs Willingness to travel 30-40% of the time (1-2 days a week on average) Inbox 0 mentality US Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but