Product Marketing Manager, Privacy and Video Security

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. About the Role As the Product Marketing Manager for Privacy and Video Security, you will play a dual role sitting at the intersection of Verkada’s core corporate mission and our flagship product. First, you will be responsible for defining and driving the narrative around Verkada’s approach to privacy and data security. These elements are never afterthoughts at Verkada; they are foundational to how we design our technology and a core differentiator that enables us to earn the trust of – and successfully sell to – some of the world’s largest organizations. In this role, you will lead the charge in proactively establishing Verkada as the undisputed leader in how a cloud-first physical security company should approach privacy and data security. You will go incredibly deep into the weeds of our technical architecture, becoming a subject matter expert who can be strategically deployed to create customer-facing collateral, go toe-to-toe with technical experts and executive buyers, and evangelize our privacy and security posture across the entire go-to-market engine. Second, you will play a critical role in driving the growth of Verkada’s largest product line, Video Security. Working alongside our existing Video Security PMM team, you will co-own the go-to-market strategy and oversee high-profile product launches. Beyond leading launches, you will be integral in translating hardware and software features into the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. Both halves of this role are deeply cross-functional and require you to bring together stakeholders across the Product, Engineering, Sales, Marketing, and Communications teams. You will also partner closely with Verkada’s Chief Information Security Officer (CISO) and Chief Privacy Officer. We are committed to a thriving in-office culture. This position will be based in-person at our HQ in San Mateo, CA. What You'll Do Hone Verkada’s privacy and security narrative: Clearly articulate how Verkada differentiates itself, our fundamental approach to data protection, and how these practices deliver value to our customers. Refine and adapt our messaging and positioning strategies in response to product developments, competitor movements, and public sentiment. Drive proactive privacy thought leadership and asset creation: Author, advise on, and elevate high-impact collateral – including technical whitepapers, one-pagers, blogs, videos, and sales decks – to position Verkada as the definitive authority in the space. Take complete ownership of the Verkada Trust Hub webpage, significantly expanding its depth to turn it into a comprehensive, best-in-class destination for public transparency. Execute Video Security product launches: Bring new Video Security products and features to market by developing competitively differentiated messagin